Get to know Okta
Okta is The World’s Identity Company. We free everyone to safely use any
technology, anywhere, on any device or app. Our flexible and neutral products,
Okta Platform and Auth0 Platform, provide secure access, authentication, and
automation, placing identity at the core of business security and growth.
At Okta, we celebrate a variety of perspectives and experiences. We are not
looking for someone who checks every single box - we’re looking for lifelong
learners and people who can make us better with their unique experiences.
Join our team! We’re building a world where Identity belongs to you.
PRINCIPAL PRODUCT MARKETING MANAGER, AUTH0 (AI)
THE OPPORTUNITY
Auth0 technology is an easy-to-implement authentication and authorization
platform designed by developers for developers. We make access to applications
safe, secure, and seamless for the more than 100 million daily logins around the
world. Our modern approach to identity enables this Tier 0 global service to
deliver convenience, privacy, and security so customers can focus on innovation.
AI agents are changing how apps are built. But they introduce new challenges:
how agents authenticate, act on behalf of users, and access sensitive data
securely. Auth0 for AI Agents (Auth for GenAI) is our answer. It’s a new product
line in Developer Preview that brings authentication, authorization, and trust
to AI-powered experiences.
We’re seeking a Principal Product Marketing Manager with deep technical roots to
own GTM for Auth0’s AI portfolio—starting with Auth for GenAI and expanding into
future AI-driven products. If you’re a product marketer with a computer science
or engineering background (or a product manager who has led technical launches),
this is a unique opportunity to help define a new category at the intersection
of AI, security, and developer experience.
WHAT YOU’LL BE DOING
- Own the technical narrative: translate identity + AI concepts (OAuth/OIDC,
RAG, MCP servers, fine-grained authorization) into positioning, messaging,
and competitive differentiation.
- Partner closely with Product and Engineering: serve as the product marketing
lead who understands architecture decisions, technical roadmaps, and
development requirements.
- Lead GTM for emerging products: design and execute launches, from Developer
Preview through GA, ensuring adoption with enterprise developers and buy-in
from execs.
- Create technical proof points: build demos, sample apps, SDK showcases, and
solution briefs that prove value to builders and technical decision makers.
- Enable the field: arm sales, SEs, and partners with technically credible
materials including battlecards, demo flows, and reference architectures.
- Represent Auth0 externally: speak at conferences, engage with analysts, and
contribute to blogs or webinars where deep technical credibility is expected.
- Measure impact: define adoption, pipeline, and win-rate metrics for AI
products and use data to refine strategy.
WHAT YOU’LL BRING
- Education/Background: Bachelor’s or advanced degree in Computer Science,
Engineering, or a related technical field strongly preferred.
- Experience: 8+ years in product marketing, product management, or related
technical GTM roles in SaaS/enterprise software. Direct experience launching
AI enabled products preferred.
- AI fluency: Knowledge of LLMs, agentic workflows, RAG architectures, and
common AI developer frameworks (e.g., LangChain, LlamaIndex, GenKit).
- Identity/security knowledge: Familiarity with OAuth/OIDC, authorization
models, and security best practices for developers.
- Technical storytelling: Ability to communicate complex technical concepts
simply and persuasively to developers and executive buyers.
- Hands-on builder mindset: Comfortable with SDKs, APIs, and technical demos to
validate and showcase value.
- Cross-functional leadership: Track record of driving GTM across Product,
Engineering, Sales, and Marketing.
Why Join Us
At Okta, we don’t just talk about the future—we’re building it. With Auth0 for
AI Agents, we’re defining how identity powers the next wave of applications.
This is your chance to shape a new product line, influence an emerging market,
and set the standard for secure, trusted AI experiences.
We value diversity of backgrounds and experiences, and we encourage you to apply
even if you don’t meet every requirement listed.
LI-Hybrid
The OTE range for this position for candidates located in the San Francisco Bay
area is between:
$187,000—$281,000 USD
Below is the annual On Target Compensation (OTE) range for candidates located in
California, Colorado, New York and Washington. Your actual OTE, which is
inclusive of base salary and incentive compensation, will depend on factors such
as your skills, qualifications, experience, and work location. In addition, Okta
offers equity (where applicable) and benefits, including health, dental and
vision insurance, 401(k), flexible spending account, and paid leave (including
PTO and parental leave) in accordance with our applicable plans and policies. To
learn more about our Total Rewards program please visit:
https://rewards.okta.com/us [https://rewards.okta.com/us].
The annual OTE range for this position for candidates located in California,
Colorado, New York, and Washington is between:
$167,000—$251,000 CAD
Below is the annual salary range for candidates located in Canada. Your actual
salary will depend on factors such as your skills, qualifications, and
experience. In addition, Okta offers equity (where applicable), bonus, and
benefits, including health, dental, and vision insurance, RRSP with a match,
healthcare spending, telemedicine, and paid leave (including PTO and parental
leave) in accordance with our applicable plans and policies. To learn more about
our Total Rewards program, please visit: https://rewards.okta.com/can
[https://rewards.okta.com/can].
The annual OTE (On Target Earning) range for this position for candidates
located in Canada is between:
$150,000—$226,000 USD
What you can look forward to as a Full-Time Okta employee!
Okta cultivates a dynamic work environment, providing the best tools, technology
and benefits to empower our employees to work productively in a setting that
best and uniquely suits their needs. Each organization is unique in the degree
of flexibility and mobility in which they work so that all employees are enabled
to be their most creative and successful versions of themselves, regardless of
where they live. Find your place at Okta today!
[https://www.okta.com/company/careers/]https://www.okta.com/company/careers/
[https://www.okta.com/company/careers/].
Some roles may require travel to one of our office locations for in-person
onboarding.
Okta is an Equal Opportunity Employer. All qualified applicants will receive
consideration for employment without regard to race, color, religion, sex,
sexual orientation, gender identity, national origin, ancestry, marital status,
age, physical or mental disability, or status as a protected veteran. We also
consider for employment qualified applicants with arrest and convictions
records, consistent with applicable laws.
If reasonable accommodation is needed to complete any part of the job
application, interview process, or onboarding please use this Form
[https://docs.google.com/forms/d/1EfiEYZrIyhA2X4Fijk0R3RKYOzNoS3wtvyM4nhbZnXE/edit]
to request an accommodation.
Okta is committed to complying with applicable data privacy and security laws
and regulations. For more information, please see our Privacy Policy at
https://www.okta.com/privacy-policy/ [https://www.okta.com/privacy-policy/].
