We're transforming the grocery industry
At Instacart, we invite the world to share love through food because we believe
everyone should have access to the food they love and more time to enjoy it
together. Where others see a simple need for grocery delivery, we see exciting
complexity and endless opportunity to serve the varied needs of our community.
We work to deliver an essential service that customers rely on to get their
groceries and household goods, while also offering safe and flexible earnings
opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and we’re building the
team to help push our shopping cart forward. If you’re ready to do the best work
of your life, come join our table.
Instacart is a Flex First team
There’s no one-size fits all approach to how we do our best work. Our employees
have the flexibility to choose where they do their best work—whether it’s from
home, an office, or your favorite coffee shop—while staying connected and
building community through regular in-person events. Learn more about our
flexible approach to where we work. [https://instacart.careers/remote/]
Overview
About the Roles
We are seeking a Senior Product Manager to own the delivery of hundreds of
millions of dollars in incentive spend. This PM will be responsible for
optimizing our incentive programs to generate the most ROI for the business
while protecting the user experience by only showing customers the most relevant
offers. You will work in collaboration with engineering, machine learning, data
science, and cross functional teams across the company, to deliver solutions
that allow us to improve efficiency, build new capabilities to hit strategic
goals and push the boundaries of Machine Learning to drive customer value. This
is a unique opportunity to have end to end ownership of a critical portfolio for
the company that is core to our growth.
About the Team
Instacart’s Lifecycle Experience Product team is responsible for driving more
user engagement on our platform via the ideation and delivery of delightful
consumer experiences. The team owns lifecycle growth – helping new users form
habits on our platform, encouraging existing users to try new use cases and
product types, and highlighting valuable features to all users who aren’t taking
advantage of them (e.g. membership in our IC+ subscription program, discounts
from retailer loyalty programs, etc).
About the Job
- Leverage Machine Learning Models: Design, implement, and iterate on machine
learning models to optimize the effectiveness and efficiency of various
incentive programs, ensuring they drive user engagement, retention, and
overall growth.
- Cross-Functional Collaboration: Work closely with data science, engineering,
and marketing teams to develop and refine incentive strategies, ensuring they
are targeted effectively and deliver measurable business outcomes.
- Strategic Incentive Management: Continuously experiment with and analyze
incentive offers, such as discounts, credits, and promotions, to maximize
their impact on key performance metrics like incremental Gross Transaction
Value (iGTV) and Return on Ad Spend (iROAS).
- Ownership and Impact: Take full ownership of incentive efficiency projects,
driving significant increases in key metrics while maintaining or reducing
the budget.
- Thriving in a Fast-Paced Environment: Adapt to a fast-paced and constantly
changing environment, where continuous learning and quick iteration are
essential. This role is ideal for someone who thrives on tackling complex
challenges at scale and is excited by the opportunity to make a substantial
impact on the business.
About You
Minimum Qualifications
- 5+ years of product management experience
- Ability to develop and execute a strategic vision for leveraging machine
learning to optimize incentive programs. This includes setting clear goals,
defining key performance metrics, and aligning the team around a shared
vision.
- Strong analytical and communication skills including the ability to define
and unpack multiple inter-related metrics, and clearly communicate the
outcomes to both technical and non-technical audiences
- Demonstrated leadership skills with the ability to take full ownership of
projects. This includes driving significant increases in key metrics while
maintaining or reducing the budget, and ensuring projects are delivered on
time and within scope.
- Ability to thrive in a fast-paced and constantly changing environment. This
role requires someone who can quickly adapt to new information, pivot
strategies as needed, and continuously learn and iterate.
Preferred Qualifications
- Direct experience driving results with machine learning partners
Instacart provides highly market-competitive compensation and benefits in each
location where our employees work. This role is remote and the base pay range
for a successful candidate is dependent on their permanent work location. Please
review our Flex First remote work policy here
[https://instacart.careers/flex-first/]. Currently, we are only hiring in the
following provinces: Ontario, Alberta, British Columbia, and Nova Scotia.
Offers may vary based on many factors, such as candidate experience and skills
required for the role. Additionally, this role is eligible for a new hire equity
grant as well as annual refresh grants. Please read more about our benefits
offerings here [https://instacart.careers/taste-of-instacart/].
For Canadian based candidates, the base pay ranges for a successful candidate
are listed below.
CAN
$158,000—$175,000 CAD
