About League
Founded in 2014, League is the leading healthcare consumer experience (CX)
platform, powered by artificial intelligence (AI), reaching more than 63 million
people around the world and delivering the highest level of personalization in
the industry. Payers, providers, and consumer health partners build on League’s
platform to deliver high-engagement healthcare solutions proven to improve
health outcomes. League has raised over $285 million in venture capital funding
to date, powering the digital experiences for some of healthcare’s most trusted
brands, including Highmark Health, Manulife, Medibank, and Shoppers Drug Mart.
Position Summary
This is a pivotal leadership role designed for a strategic, execution-obsessed
Product Marketer ready to build a world-class growth enablement function. You
will be the architect of a program that dramatically increases the productivity
and effectiveness of our revenue teams. You'll be the driving force behind a
collaborative, data-driven approach to enablement, with a mission to ensure our
Go-to-Market (GTM) teams are equipped, trained, and empowered to deliver
exceptional value to our prospects & customers.
You will report directly to the AVP of Product Marketing and work closely with
GTM leadership. Your ultimate goal is to build and scale a world-class
enablement function that empowers our teams with the knowledge, tools, and
content they need to effectively sell and expand our solutions.
In this role, you will:
- Architect the Enablement Strategy & Roadmap: In close partnership with GTM
leadership, define the vision, strategy, and priorities for the Growth
Enablement function. Build and own the comprehensive enablement strategy and
calendar to align with revenue goals.
- Curate a World-Class Content Library: Partner with Upstream/Downstream PMMs
who own creation of assets to curate a dynamic library of high impact sales
resources. The library will include pitch decks, battlecards, demo scripts,
case studies, and ROI tools, ensuring they are always fresh, accessible, and
effective.
- Deliver High-Impact Training & Programs: Lead the design and delivery of
engaging training programs, from new hire onboarding to continuous learning.
Own the agenda and execution for major GTM events like the quarterly Growth
Summits and the annual Sales Kick-Off (SKO).
- Pioneer AI-Powered Enablement: Lead the charge in leveraging AI to create and
deliver cutting-edge enablement programs. This includes exploring and
implementing solutions for personalized, just-in-time learning, role-playing
simulations, and intelligent content recommendations.
- Measure and Optimize for Impact: Define and track the KPIs that matter. Go
beyond content usage to measure direct impact on business outcomes like win
rates, sales cycle length, and deal size.
- Leverage Healthcare Product Marketing Expertise: Bring your expertise in
healthcare to the product marketing lifecycle and collaborate with your
direct team and cross-functional teams to accelerate League’s growth.
Team Collaboration
You will be a core member of our Product Marketing leadership team, working
alongside the Director of Product Marketing for Upstream and the Director of
Product Marketing for Downstream. While they own the GTM strategies for their
respective areas and are responsible for core content, you will establish the
enablement strategy and execution plan for the entire team, ensuring our
go-to-market efforts are seamlessly supported with best-in-class enablement.
About You:
- 8+ years of experience in a saas growth setting with a focus on sales
enablement or experience in product marketing with a passion for sales
enablement.
- Demonstrated experience in building and executing an enablement strategy from
the ground up in a fast-paced B2B SaaS environment.
- Must have experience in the healthcare technology or digital health industry.
Credibility with sales teams who sell into payers, providers, or large
employers is essential.
- A passion for and experience with leveraging technology, particularly AI, to
scale and modernize enablement programs.
- Exceptional ability to translate complex product capabilities into simple,
compelling, and value-driven training.
- A bias for action and a strong sense of ownership.
- Strong analytical skills with a data-driven approach to measuring impact and
ROI.
- Excellent communication, presentation, and collaboration skills, with the
ability to influence stakeholders at all levels.
Security - Related Responsibilities
- Compliance with Information Security Policies
- Responsibility and accountability for executing League's policies and
procedures
- Notification of HR, Legal, Compliance & Security of any incidents, breaches
or policy violations
CANADA APPLICANTS ONLY: The Canada-specific compensation range below for this
full-time position is exclusive of bonus, equity and benefits. This range
reflects the minimum and maximum target for base salaries for the position
across all Canadian locations. The salary range is intentional to account for
the performance and career progressions a Leaguer will experience in the role
throughout their time at League. Where in the band you may land is determined by
job-related skills/experience. Your recruiter can share more about the specific
salary range specific to your skills and experience during the hiring process.
Compensation range for Canada applicants only
$149,300—$182,500 CAD
Our employees come from different backgrounds, and we celebrate those
differences. We are looking for the best candidates for our open roles, but do
not expect applicants to meet every qualification in order to be considered. If
you are excited about what you could accomplish at League and believe you can
add value to our team, we would love to hear from you.
We are committed to equal employment opportunity regardless of race, color,
ancestry, religion, sex, national origin, sexual orientation, age, citizenship,
marital status, disability, gender identity or Veteran status. If you are an
individual in need of assistance at any time during our recruitment process,
please contact us at recruitinginfo@league.com [recruitinginfo@league.com].
Our Application Process:
Applying to a role you love can be exhausting, and understanding the next steps
can feel vague and uncertain. You have done the hard part of submitting your
application; let's do ours by sharing potential next steps
- You should receive a confirmation email after submitting your application.
- A recruiter (not a computer) reviews all applications at League.
- If we see alignment with League's needs, a recruiter will reach out to learn
more about your goals. The recruiter will also share the team-specific
interview process depending on the roles you are exploring.
- The final step is an offer, which we hope you will accept!
- Prior to joining us, we conduct reference and background checks. Additional
checks could be required for US Candidates, depending on the role you are
exploring.
Here are some additional resources to learn more about League:
Recognize and Avoid Employment scams. Practice safe job searching.
Scammers are getting craftier and leveraging fake job postings to get personal
information. Know the warning signs and protect yourself from scammers. Learn
more here [https://go.league.com/phishing-guidelines].
Use of AI Notice
We are committed to ensuring fairness and transparency throughout our hiring
process. League may use Artificial Intelligence (AI) tools to assist in the
screening of applicants for this position. Please check out our stance on using
AI in recruitment here [https://league.com/ai-policy-hiring/].
Privacy Policy
Review our Privacy Policy [https://league.com/applicant-privacy-notice/] for
information on how League is protecting personal data.
