ABOUT ALAYACARE
At AlayaCare, we’re more than just a fast-growing SaaS company, we’re a team of
people passionate about transforming home healthcare. Our cloud-based platform
empowers care providers around the world to deliver better outcomes for their
clients.
With 550+ employees across Canada, the US, Australia, and Brazil, we’re united
by a shared mission and a strong culture of transparency, growth, and human
connection. Whether you're early in your career or a seasoned expert, AlayaCare
offers the opportunity to grow your impact, your skills, and your career.
About the Role
The Customer and Partner Marketing Manager is a key member of the Demand
Generation and Marketing teams who is responsible for generating net-new revenue
among existing customers in North America (Canada, US). This role is responsible
for planning and launching marketing campaigns and activities across a variety
of channels to generate and accelerate customer expansion and partner
integration deals.
What You’ll Do
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Plan, develop, and execute marketing campaigns focused on driving expansion
deals and generating net-new
revenue among existing customers.
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Launch and coordinate co-marketing and promotional campaigns with integration
partners to generate partner
interest and deals among both customer and prospects.
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Own the customer communication calendar in collaboration and coordination
with other customer-facing teams.
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Manage the planning and execution of customer-focused webinars, email
campaigns, newsletters, content
development, customer advisory board events, and other customer engagement
activities.
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Own the customer promotion and registrant communication for AlayaCare’s
annual conference events (Better
Outcomes).
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Work with Product Marketing to develop and deliver clear and timely
communication regarding product launches,
feature releases, and enhancements.
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Support outbound communication, targeted outreach, and follow up for Account
Management (customer sales)
team.
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Collaborate with the Content team to identify and develop customer success
stories, testimonials, and case studies
to be used in campaigns and sales enablement.
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Track, analyze, and report on campaign performance and make strategic
recommendations to improve ROI and
revenue impact.
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Test and refine messaging, channels, and tactics to grow engagement and
improve results
What You Bring to the Team
- 4+ years of B2B marketing experience, in SaaS ideally in healthcare
technology.
- Bachelor's Degree (B.Sc., B.Comm, etc.) in Marketing
- A strong understanding and proven track record of launching successful
multi-channel marketing campaigns that drive measurable revenue growth.
- Strong project management skills with the ability to balance multiple
simultaneous priorities and deadlines.
- Experience working cross-functionally with multiple teams including Sales,
Customer Success, Product Marketing, and external partners.
- Proficiency with marketing automation platforms, CRM systems, and campaign
analytics tools, preferably including HubSpot and Asana.
- Excellent written and verbal communication skills; ability to simplify and
communicate complex topics for diverse audiences.
WHY JOIN ALAYACARE?
Work With Purpose
At AlayaCare, you’ll help build technology that empowers care providers and
improves outcomes for patients and families. Every line of code and every
customer interaction contributes to making care more connected, accessible, and
human.
Grow in a High-Trust Culture
We believe in transparency, feedback, and assuming positive intent. Here, you’ll
feel safe to share your ideas and career goals, and be supported to achieve them
through mentorship, career mobility, and a promote-from-within philosophy.
Balance That Works for You
We value flexibility and well-being. From “Wellness Fridays” to volunteer time
off, to flexible vacation, we make sure you have the space to recharge,
contribute to your community, and live your best life.
Benefits That Matter
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Equity in a well-funded, scaling company.
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Comprehensive health benefits, telemedicine, and lifestyle spending
accounts.
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Parental leave top-up and family support programs.
Inclusive by Design
We celebrate diverse perspectives and foster belonging through our DEIB
initiatives. Employee-led events, summits, and social activities, both in-person
and virtual, create meaningful connections across our global teams.
Location and Work Model
At AlayaCare, our hybrid model includes set in-office collaboration days (2x per
week), and it is expected that team members are present in the office on those
days to foster connection, innovation, and teamwork.
READY TO JOIN US?
Apply today and be part of a company that makes a real difference in the future
of home and community care. Not the right role for you? Share this posting with
someone who might be a great fit.
AlayaCare uses AI tools during our hiring process to support fair, consistent,
and objective decision-making. Some initial screening steps may be automated to
help identify qualified candidates. If your application is declined
automatically, you may request a human review.
We’re committed to creating a workplace where everyone belongs. If you require
accommodation during the application process, please reach out
to talentacquisitionteam@alayacare.com [talentacquisitionteam@alayacare.com].
