ABOUT ALAYACARE
At AlayaCare, we’re more than just a fast-growing SaaS company, we’re a team of
people passionate about transforming home healthcare. Our cloud-based platform
empowers care providers around the world to deliver better outcomes for their
clients.
With 550+ employees across Canada, the US, Australia, and Brazil, we’re united
by a shared mission and a strong culture of transparency, growth, and human
connection. Whether you're early in your career or a seasoned expert, AlayaCare
offers the opportunity to grow your impact, your skills, and your career.
About the Role
Reporting to the Senior Director, Product Marketing, the Senior Product
Marketing Manager will help lead commercialization and go-to-market (GTM)
motions across the AlayaCare platform for key home-care and home-health
solutions. The ideal candidate will be the interlock between the Product
organization and other functional teams, including Sales, Marketing, Customer
Success, Account Management, Finance, among many others. You will design a
scalable GTM engine to connect our unique value to the challenges health
agencies face into the market. You will clearly articulate our solution value,
buyer journeys and solutions, define and hone our ICP and market focus, built
understanding of competitive insights and differentiate value across our
markets. You will develop and own the positioning, messaging and sales-led
activities of solution and products, as well as drive the continual refinement
of our pricing and packaging. You don’t treat “customer obsession” as just a
buzz word, you are invested in customer success, learning from their feedback
and bring them the best value possible.
What You’ll Do
Positioning & Competitive Analysis
- Create, develop, and refine value propositions, product pitches, and
strategies for differentiation.
- Define where we play by defining our ICP, driving win-rate and growth.
- Drive voice of customer and voice of market by gathering, maintaining and
distributing insights of competitors, customer feedback and market dynamics.
GTM and Product Launches
- Collaborate with product, bringing market and customer insights to drive the
right offering and portfolio.
- Align the company, provide insights and gather feedback, to influence
functional stakeholders to ensure an effective and scalable go-to-market
process.
- Identify the triggers and problems the market faces, and architect the
clarity on how we solve those challenges.
- Develop high-impact sales enablement tools that drive win-rate, grow ACV and
drive expansion.
Pricing & Packaging
- Define and maintain pricing and packaging to ensure market resonance and
successful business outcomes as our platform and features evolve.
What You Bring to the Team
- 6+ years of professional experience, including B2B SaaS, with at least 3
years in Product Marketing, Strategy/Management Consulting, or another
related field.
- Bachelor's Degree (B.Sc., B.Comm, etc.) in Business, Marketing, Engineering.
- Proven experience with go-to-market (GTM) processes and building effective
plans to bring new product and features to market in an Enterprise SaaS role.
- Strong analytical skills, with the ability to design and own metrics, and to
extract quantitative insights to show effectiveness.
- Superior project management and organization skills as well as
detail-oriented, and thorough.
- Experience with the following would be an asset: JIRA, Confluence, Roadmunk,
Looker, Amplitude, Asana, Crayon.
- Exceptional time management, interpersonal, communication, decision making,
and organization skills are table stakes.
- Healthcare technology experience an asset.
WHY JOIN ALAYACARE?
Work With Purpose
At AlayaCare, you’ll help build technology that empowers care providers and
improves outcomes for patients and families. Every line of code and every
customer interaction contributes to making care more connected, accessible, and
human.
Grow in a High-Trust Culture
We believe in transparency, feedback, and assuming positive intent. Here, you’ll
feel safe to share your ideas and career goals, and be supported to achieve them
through mentorship, career mobility, and a promote-from-within philosophy.
Balance That Works for You
We value flexibility and well-being. From “Wellness Fridays” to volunteer time
off, to flexible vacation, we make sure you have the space to recharge,
contribute to your community, and live your best life.
Benefits That Matter
-
Equity in a well-funded, scaling company.
-
Comprehensive health benefits, telemedicine, and lifestyle spending
accounts.
-
Parental leave top-up and family support programs.
Inclusive by Design
We celebrate diverse perspectives and foster belonging through our DEIB
initiatives. Employee-led events, summits, and social activities, both in-person
and virtual, create meaningful connections across our global teams.
Location and Work Model
At AlayaCare, our hybrid model includes set in-office collaboration days (2x per
week), and it is expected that team members are present in the office on those
days to foster connection, innovation, and teamwork.
READY TO JOIN US?
Apply today and be part of a company that makes a real difference in the future
of home and community care. Not the right role for you? Share this posting with
someone who might be a great fit.
AlayaCare uses AI tools during our hiring process to support fair, consistent,
and objective decision-making. Some initial screening steps may be automated to
help identify qualified candidates. If your application is declined
automatically, you may request a human review.
We’re committed to creating a workplace where everyone belongs. If you require
accommodation during the application process, please reach out
to talentacquisitionteam@alayacare.com [talentacquisitionteam@alayacare.com].
