Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? Our Company At Labatt, we’re proud to be one of Canada’s most iconic brewers, with a legacy dating back over 175 years. Our portfolio includes some of the country’s most loved brands—Michelob Ultra, Budweiser, Bud Light, Corona, Stella Artois, and NÜTRL—spanning beer, seltzers, and beyond. We’re powered by a passionate team of over 3,600 employees across Canada who share a bold vision: to create a future with more cheers. We believe in dreaming big, acting with purpose, and unlocking the full potential of our people. When you bring your strengths to Labatt, you join a team that’s unstoppable. Ready to build what’s next? About Michelob Ultra Michelob Ultra is Canada’s fastest-growing beer brand, brewed locally by Labatt. With just 90 calories and 3g of carbs per 355ml serving, it’s recognized for its superior light beer credentials and crisp, refreshing taste. The brand exists champions an active and social lifestyle—connecting with consumers who live life to the fullest. As a global brand, Michelob Ultra proudly partners with premier sports platforms including the NBA, PGA, and the upcoming FIFA World Cup 2026. Join us as we gear up for our biggest year yet—and help shape the future of a brand that’s just getting started. *We want to learn more about you — optionally include a campaign that captured your boldest brand move and reflects your style, impact, or ingenuity. The Role We’re looking for a strategic, driven, and creative Brand Manager to help lead Michelob Ultra’s next chapter in Canada. This is a high-impact role with ownership over national campaigns, global sports partnerships, and innovation launches. You’ll work cross-functionally and globally to bring bold ideas to life and drive sustained brand growth. Key Responsibilities Lead Brand Growth: Deliver national volume and share targets through strategic planning and flawless execution of brand initiatives. FIFA World Cup Activation: Play a key role in activating Michelob Ultra’s global partnership with FIFA—both above and below the line—across Canada. Innovation Stewardship: Champion brand extensions that reinforce our leadership in the balanced choice segment. Global Platform Localization: Collaborate with Global and US teams to adapt campaigns for the Canadian market, ensuring legal compliance and cultural relevance. Agency & Stakeholder Management: Lead external partners (creative, PR, experiential) and internal teams (insights, trade, legal) to deliver integrated programs. Budget & Compliance: Own the marketing budget and ensure all programs meet regulatory and industry standards. Promotions & Communications: Develop and track national and regional promotions, influencer programs, and experiential activations. Must-Haves University degree in Business, Communications or a related field 5+ years of brand marketing experience in CPG, beverage, alcohol, or high-growth consumer brands (e.g., tech, apparel) Strong analytical skills with experience using tools like PowerBI, Kantar, as well as P&L management Excellent communication and presentation skills, with the ability to sell ideas internally and externally Self-starter who thrives in ambiguity and can create clarity from complexity Experience working cross-functionally and managing dotted-line reports Comfortable with periodic domestic travel Nice-to-Haves Proven success in managing sports or lifestyle partnerships and demonstrating ROI Experience working within a global brand structure and adapting campaigns for local markets Familiarity with Canadian alcohol marketing regulations and compliance standards Prior experience in a matrixed organization or navigating complex stakeholder environments CONTACT US Follow us: Instagram @ labattbreweries LinkedIn @ Labatt Breweries of Canada #CorpEngComm #LI-BF1 WHY LABATT? Labatt is one of Canada’s founding businesses and its leading beverage company, with over 3,600 employees, a portfolio of more than 60 quality beers, and 10 breweries from coast-to-coast. Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in our communities. At Labatt, it’s not about what you studied, or where you worked, it’s about what you can do. Disclaimer: Labatt does not charge for any part of the hiring process. Additionally, the company will only share information via official channels including the company website and from Labatt email accounts. If you have any questions or concerns, please email the Labatt recruitment team at recruitment@labatt.com. POURQUOI LABATT? La Brasserie Labatt, qui est l'une des entreprises fondatrices du Canada et sa principale société de boissons, compte plus de 3 600 employés, un portefeuille de plus de 60 bières de qualité et 10 brasseries d'un océan à l'autre. Chez Labatt, les employés peuvent donner le meilleur d'eux-mêmes dans le but collectif de créer un avenir plus prometteur. Nous cherchons toujours à proposer de nouvelles façons de célébrer les moments de la vie, à rêver grand pour faire progresser notre industrie et à avoir un impact positif sur nos communautés. Chez Labatt, ce qui compte, ce n'est pas ce que vous avez étudié, ni où vous avez travaillé, c'est ce que vous êtes capable de faire. Avertissement: La Brasserie Labatt ne vous demandera jamais d'argent ou de remboursement de frais dans le cadre de son processus de recrutement. De plus, l'entreprise communique ses informations uniquement via les canaux officiels, notamment via le site Web de l'entreprise et aussi via les adresses courriels Labatt. Si vous avez des questions ou des préoccupations, veuillez envoyer un courriel à l'équipe de recrutement à recrutement@labatt.com. LEARN MORE ABOUT US/APPRENEZ-EN PLUS SUR NOUS • Website: www.labatt.com Site web: www.labatt.com/ca_fr • LinkedIn: Labatt Breweries of Canada • Instagram: @LabattBreweries • Facebook: Labatt Breweries of Canada • X: @LabattBreweries CONTACT US / CONTACTEZ-NOUS PRIVACY POLICY / POLITIQUE DE CONFIDENTIALITÉ TERMS OF USE / MODALITÉS ET CONDITIONS
