As Director of Sales, you will initially focus on managing key account
relationships and driving sales growth across major Canadian retailers such as
Canadian Tire, Home Depot, Costco, and others. You will roll up your sleeves as
an individual contributor while preparing to transition into a leadership role
overseeing a small team of sales professionals. This role requires strong sales
management experience, business acumen including P&L responsibility, and the
ability to build and maintain strategic client relationships. You will work
closely with senior management and internal teams to develop sales strategies
and ensure successful execution. This position reports to the Managing Director,
Canada. The position offers a base salary range of $175,000 - $200,000 CAD plus
bonuses.
COMPENSATION & BENEFITS:
- Base Salary: $175,000 – $200,000
- First-Year OTE: $240,000+
- Partially company-paid health benefits
- RSP matching
- Laptop and cell phone
- Reimbursement for further education
- Mileage reimbursement for travel
- Company social events
THE COMPANY & CULTURE:
Our client is a global leader in outdoor power products, including chainsaws,
trimmers, robotic lawn mowers, and garden tractors. With a history dating back
to 1689, they are known for innovation, quality, and sustainability. The company
fosters a collaborative and inclusive culture, encouraging professional growth
and valuing diverse perspectives. They partner with major Canadian retailers,
including Canadian Tire, Home Depot, Costco, Rona, and Home Hardware. Their
culture is built on boldness, dedication, and caring, emphasizing work-life
balance, innovation, and sustainability. Known for their strong brand and
premium quality, they are committed to continuous improvement and long-term
growth.
OFFICE LOCATION & SALES TERRITORY:
Head Office: Brampton, ON
Work Environment: Primarily office-based, Monday to Friday, 40 hours/week.
Travel: 10–25% (up to 5 days/month). Includes visits to Toronto, Ottawa, Quebec,
and occasional international travel.
Territory Coverage: All of Canada, with key focus on Toronto, Ottawa, and Quebec
EXPERIENCE, BACKGROUND & EDUCATION REQUIREMENTS:
- 8+ years of B2B sales experience, preferably within Consumer Packaged Goods
(CPG)
- 5+ years of sales management experience, including direct reports and team
leadership.
- Demonstrated success in managing key accounts and building strong
relationships with major Canadian retailers such as Canadian Tire, Home
Depot, Costco, and others.
- Strong financial acumen with experience managing P&L, budgeting, and driving
profitability.
- Expertise in consultative selling, negotiation, and structured sales
processes.
- Experience working with multi-cultural teams and diverse markets, including
some exposure to French language markets (an asset but not mandatory).
- A university or college degree in a business-related field is required.
TECHNICAL SKILLS:
- Excel – Intermediate
- PowerPoint – Intermediate
- Word – Intermediate
THE PRODUCT / SERVICE / SOLUTION
Full suite of lawn and garden solutions including
- Outdoor power equipment
- Chainsaws
- Trimmers and brushcutters
- Robotic lawn mowers
- Garden tractors and ride-on mowers
- Leaf blowers and hedge trimmers
- Professional landscaping equipment
- Battery-powered tools and accessories
- Parts, service, and support
PROSPECTIVE CUSTOMERS / INDUSTRY FOCUS / DECISION MAKER(S):
Large national home improvement retailers.
Decision Makers: Primarily purchasing departments and mid-level management.
Geography: Primarily focused on Ontario, Western Canada, and Quebec
SALES CYCLE / ORDER VALUE / ACCOUNT SIZE
- Average Order Size: $250,000
- Average Annual Revenue by Account: $20,000,000
- Typical Sales Cycle: 9–12 months
COMPETITIVE ADVANTAGES:
- Quality-driven products
- Well-established brand
- Continuous innovation
TYPICAL DAY & DUTIES:
- 75% sales and account management functions
- Manage key national accounts including Canadian Tire, Home Depot, Costco, and
Rona
- Build and maintain strong relationships with major retailers and internal
stakeholders
- Roll up sleeves to actively sell and pitch product portfolios, identifying
new business opportunities
- Collaborate closely with the current Managing Director to shadow and learn
the business
- Lead a small team of direct and indirect reports, preparing to transition
into full sales leadership
- Develop and implement sales strategies aligned with company goals
- Monitor market trends and competitor activity to inform sales plans
25% administrative and reporting functions
- Oversee P&L responsibilities, budgeting, and financial analysis
- Prepare detailed internal reports and presentations for senior management
- Manage product transitions and coordinate with supply chain during system
upgrades
- Support operational improvements during organizational changes and new
product launches
OVERNIGHT TRAVEL:
10–25% Travel to Ottawa, Quebec, and occasional international destinations
yearly
SUPPORT & TRAINING:
- Comprehensive onboarding with close mentorship from the current Managing
Director to ensure smooth transition
- Hands-on training focused on key account management, P&L oversight, and
internal reporting processes
- Ongoing coaching to develop leadership skills and prepare for full sales
director responsibilities within 6 to 8 months
- Access to cross-functional teams and resources to support business
development and operational understanding
- Support for travel and client engagement activities, including international
visits to Germany and Salt Lake City
WHY YOU SHOULD APPLY:
Opportunity to lead sales for a global, well-established brand.
Strong compensation package with clear growth trajectory to Director-level
leadership.
Work directly with top Canadian retailers.
Represent an industry leader in growth mode.
OTHER SALES JOBS
If this job is not ideal for you, please upload your resume for future
considerations at
https://justsalesjobs.recruiterbox.com/jobs/61ab37640cd048c4b78dc09bcbf58e04
Or visit our website to view other available sales jobs at
https://justsalesjobs.ca/jobs/
ABOUT JUST SALES JOBS
Just Sales Jobs sources and places Top Sales Talent from Toronto to
Kitchener/Waterloo and Cities in between. We use Artificial Intelligence and
Machine Learning technologies along with a proven hiring methodology to identify
Top Sales Talent.
Just Sales Jobs has earned a reputation as the best recruitment agency in
Ontario. We source and place for Sales Positions between Toronto and
Kitchener/Waterloo, and cities in between. Sales positions we hire for include,
Vice President of Sales, National Sales Director, Sales Director, Director of
Sales, Regional Sales Manager, Territory Sales Manager, Sales Manager, Vice
President Business Development, Business Development, Business Development
Director, Business Development Representative, Business Development Manager,
Business Development Officer, Sales Representative, Senior Sales Representative,
Sales Development Representative, Account Manager, Account Executive, Senior
Account Manager, Telemarketer, Inside Sales, Outside Sales, Door to Door Sales.
Our client is an equal opportunity employer committed to creating a diverse and
inclusive, barrier-free workplace. They strive to provide a safe, healthy and
respectful workplace where individuals are valued for their contributions. Our
client encourages applications from women, aboriginal peoples, members of
visible minorities, and persons with disabilities.Our client is committed to
providing an accessible and supportive recruitment experience for persons with
disabilities. If you require accommodations at any stage of the recruitment
process, please notify us in advance at toptalent@justsalesjobs.ca
[toptalent@justsalesjobs.ca]We thank all applicants in advance for their
interest however, only those candidates under consideration will be contacted.
