Consumer Insights and Research Manager

Lindt & Sprüngli (Canada), Inc. • Toronto • 1w ago

Reporting to the Director, Marketing, the Consumer Insights & Research Manager will be responsible for leading and executing the consumer research and insights strategy for Lindt Canada. This role will provide actionable insights that drive brand and category growth by translating qualitative and quantitative data into clear business recommendations. Responsibilities Conduct qualitative and quantitative research to understand consumer needs, preferences, and behaviours Lead consumer insights projects in partnership with global teams and external suppliers (e.g., IPSOS testing, CCM reporting, Nielsen, monthly qualitative immersions) Design, manage, and execute research projects including idea screening, concept testing, sensory testing, and ad hoc initiatives Act as the primary contact with external research partners and the global Insights team Analyze, synthesize, and present findings in compelling presentations for cross-functional teams and senior leadership Provide training and guidance to marketing teams to build an insights-driven culture Continuously monitor market trends and optimize marketing programs based on insights Develop a deep understanding of category, shopper, competitive, and retailer landscapes to inform marketing and innovation strategies Lead research to identify category triggers and barriers across the consumer journey Partner with Category Management and Sales Strategy teams to develop consumer stories that strengthen customer presentations Monitor competitive activity and recommend proactive actions to address threats Share key industry and consumer trends to shape business opportunities Manage research analysis, reporting, and schedules to support finance budget cycles (BU, LE1/LE2) Increase the literacy of Consumer Insights across the commercial team Qualifications 5–7 years of consumer insights or marketing experience in CPG Undergraduate degree in Business, Marketing, or related field Strong analytical and research skills with expertise in qualitative and quantitative methods Proven ability to translate complex findings into actionable business insights Excellent communication and presentation skills Strong project management skills with the ability to manage multiple priorities and deliver results within budget and timelines Demonstrated stakeholder management and cross-functional collaboration skills Ability to work under pressure and navigate ambiguity in a fast-paced environment Growth mindset with a track record of personal and professional development Why Lindt Canada? Join our winning culture and become part of our team of passionate and dynamic individuals in our journey to become the leader in the Canadian chocolate market. Our environment characterizes personal commitment, drive, initiative and entrepreneurial spirit, working together as one team to reach outstanding results. We encourage, recognize and reward innovation, personal initiative, leadership and accountability throughout the organization. We are recognized as a Great Place to Work so come and grow your career with us, it’s a pretty sweet deal. To learn more about our winning culture, visit https://careers.lindtcanada.ca and or follow us on LinkedIn. Lindt & Sprüngli is recognized as a leader in the market for premium quality chocolate, offering a large selection of products in more than 120 countries around the world. During more than 170 years of Lindt & Sprüngli's existence, it has become known as one of the most innovative and creative companies making premium chocolate, with 12 production sites in Europe and the USA, and distribution and sales companies on four continents. We thank all those who have applied however, only selected candidates will be contacted. Lindt is committed to providing accommodations for people with disabilities. Accommodations are available upon request. Please contact our Human Resources department for more information.