Resolver operates as a hybrid workforce where you can choose to work at home, in
the office, or a mix of both. We're looking for someone in Toronto, who would
ideally be able to come hang with us in real life at least once a week!
As Resolver's Director, Product Marketing you'll be pivotal in driving our
product marketing strategy, ensure our products meet the market's needs and
exceed competitive offerings. You will be responsible for overseeing market
research, product positioning, go-to-market strategies, and teh execution of
product launches to drive demand, adoption and the overall success of the
product portfolio. This role demands a keen understanding of the B2B SaaS
landscape, the ability to work closely with product management to define product
strategy, and the skill to communicate value propositions to the sales team and
customers effectively.
About Resolver:
Resolver is a high-growth SaaS company whose intuitive, no-code platform gives
our customers a clear picture of their risks so they can make quick and
effective decisions. As a part of the Resolver team, your work will help
transform risk management to risk intelligence so organizations can protect
people and assets and deliver on their purpose.
We are ambitious in both our mission and our culture. As a business within Kroll
[https://www.kroll.com/en], we offer an innovative, non-hierarchical work
environment blended with the stability and financial security of an enterprise.
Resolver has also been named one of Canada’s Great Places to Work six years in a
row!
Your day to day - let's break it down!:
Strategic Product Marketing Leadership (30%)
Measures of Success: Increased win-rate and improved product positioning
evidenced by sales data. Completion of customer research and competitor that
drives new strategic direction. Successful identification and penetration of new
market segments, demonstrated by targeted marketing campaigns and increased lead
generation in those segments.
- Develop and execute comprehensive long-term product marketing strategies and
plans that drive growth and elevate positioning in the market.
- Work closely with product to define and communicate product value
propositions and ensure alignment between product strategy and marketing
execution.
- Define product marketing KPIs and lead efforts to continually refine
- Lead market segmentation and targeting efforts to identify and prioritize key
markets and customer segments.
- Drive competitive analysis and positioning to differentiate our products in
the market effectively.
- Ensure the content and collateral created both resonate with the market and
also are used effectively through the sales process through process
innovation and KPIs that are aligned to across sales, marketing and product
marketing.
Go-to-market Execution & Sales Enablement (30%)
Measures of Success: Measurable increase in product adoption rates post-launch,
with specific targets achieved for adoption within set timeframes. Enhanced
sales team performance and efficiency, evidenced by shorter sales cycles and
higher conversion rates from opportunity to closed won.
- Oversee the development and implementation of go-to-market plans for new
products and features, ensuring successful launches and market adoption.
- Collaborate with sales and marketing teams to develop sales tools,
collateral, and training materials that effectively communicate the product's
value proposition to the sales team and customers.
- Lead cross-functional teams to ensure cohesive and impactful product
activities, including but not limited to supporting content for webinars,
ensuring product pages are reflect customer-focused messaging and creating
collateral for key sales priorities.
- Work closely with the sales development team, sales management, marketing ops
and demand generation on maintaining and evolving target market lists of ABM
campaigns
- Develop and implement the strategy for pricing and product packaging
Market Intelligence & Insights (30%)
Measures of Success: Actionable product improvements and new features
development driven by customer feedback and market trends analysis, resulting in
increased customer satisfaction and retention rates. Clear impact on product
strategy and innovation pipeline, guided by competitive analysis and market
demand forecasting.
- Direct market research and analysis efforts to gather insights on market
trends, customer needs, and competitive landscape.
- Translate insights into actionable strategies and product decisions to keep
the company ahead in the market.
- Share market insights with product and engineering to inform product
development and innovation.
- Define appropriate scope and deliver on analyst relations programs
- Make data-driven decisions to support achievement of company goals
Team Leadership & Development (20%)
Measures of Success: Measurable improvements in team productivity and
performance, including project delivery times, innovation rates, and internal
engagement scores. Successful recruitment, retention, and development of top
talent, evidenced by reduced turnover rates and increased internal promotions
within the product marketing team.
- Build, mentor, and lead a high-performing product marketing team.
- Foster a culture of continuous improvement and professional growth within the
team, building a team of high-performing product marketers
- Collaborate with human resources to attract, retain, and develop top talent
in product marketing.
What you will bring:
- You have worked for the last 10+ years in product marketing experience with a
focus within the B2B SaaS industry
- You have a degree in Marketing, Business, or a related field.
- You have a proven track record in executing successful product marketing
strategies and launches.
- You are well versed with marketing systems, such as salesforce, highspot and
outreach, that are used to enhance product marketing results.
- You know how to work within cross-functional teams to lead and collaborate on
initiatives.
- You are comfortable with driving change and testing new, innovative marketing
approaches.
- You have demonstrated your ability to lead high-performing teams that means
you've built a positive team culture, motivated people and developed them in
their career
What we’ll give you in return
Resolver is one of Canada's Great Workplaces. Culture isn't just something we
write about (although we do), we live our values and challenge each other to be
our best selves. We invest in Resolverites who will grow with us. We have a
comprehensive rewards package to show our team our appreciation for everything
they do:
- Health and Wellness Benefits: 100% paid by us for health, dental & vision
from day one.
- Professional development: we have an external learning budget to help you
grow and develop. We host a learning workshop about every 6 weeks on topics
like Time Management, Self-Awareness and Giving Feedback; we also have
e-learning to meet the needs of our remote team. We offer a Career
Development Program to help you identify and build your skillsets for
internal growth opportunities and beyond. We also have a Coaching Program for
all our managers. We know how important it is to have a good boss, so we
invest in their development.
- Vacation: it's open, which means we don't worry about an accrual clock. On
average, we see most folks enjoying between 3-4 weeks off a year.
- Parental leave: Best-in-class top-up for new parents - 100% for 15 weeks new
parents and a bonus 5 weeks for birth mothers.
- RRSP: Matching up to 2.5%
- Flexibility & trust – While we are remote for now, we enable our team to
create a work environment that will set them up for success. We hire adults
and we trust you to manage your outcomes. Day-to-day, everyone is given the
option to decide whether they want to work remote or in-office depending on
the needs of their role.
- In the Office – You will have access to snacks and beverages and in-office
fun like ping pong, group lunches, karaoke & games. We provide lots of
opportunity for team socials too, including the folks who are remote!
Interested?!
If you want to work in a highly collaborative environment and are committed to
making a difference, we’d like to meet you. Click below to get the process
rolling.
We truly appreciate all interest and will happily reply to qualified candidates.
Resolver is committed to providing accommodations for all persons with
disabilities. If at any point in the recruitment process you require
accommodation, please notify the applicable recruiter or contact us directly at
talent@resolver.com
