Department: Brand Marketing
Reports to: Creative Director, Veilance
Location: North Vancouver, B.C.
Your Opportunity at ARC’TERYX:
As the Director, Global Brand Management - Veilance, you are the creator and
owner of annual and seasonal brand strategies for the Veilance product line. You
edit and defend of our brand and activity positioning and integrate functional
strategic plans to bring our product innovations to life, with an
industry-defining uniqueness and clarity. Part visionary, part integrator, and
part operator, you and your team drive strategy and integration across the
global functional teams (Product Design, Merchandising, Regional Marketing,
Brand Creative, Brand Communications, and Brand Integration) to build and
execute world-class brand and campaign strategies that drive Veilance awareness
and consumer engagement across regions and channels.
This role is based out of our North Vancouver office and is open to hybrid
working. Candidates must be eligible to work in Canada.
Meet Your Future Team:
The Veilance team is comprised of innovative problem solvers who thrive on
collaborative teamwork. Fueled by curiosity, we take an immersive approach to
identifying future needs in city environments, then build, test, and validate
high-end product solutions. The Brand Marketing team is the direct connection
between the guest and the Arc’teryx brand, through content and experience. We
work in lockstep with our Regional Brand, Creative, Communications, Community,
and Operational Teams, as well as our partners and agencies to create
experiences and tell stories that are relevant, thought-provoking and true to
who we are.
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If you were in the Director, Global Brand Management - Veilance role now, here
are some of the core activities you would be doing:
- Creating, integrating and driving brand and business growth objectives across
a diverse team of strategists, brand managers and business units
- Overseeing, advocating for and allocating marketing expenditure and
partnership opportunities across Veilance brand management initiatives
- Working with our Brand Intelligence team to establish budgets, performance
metrics and KPIs at a seasonal and campaign level to gauge the impact of
brand initiatives, and continually refine strategies based on data-driven
insights
- Managing, building, and coaching a high-performance team to deliver on global
brand strategies and calendar milestones
- Attending and leading global reports and share-outs quarterly, and other
leadership meetings as required
- Fostering close collaboration with cross-functional teams, including
Marketing, Product Design, Merchandising, and Commercial, leveraging
cross-functional strategies as possible
- Leveraging consumer and guest insights, market trends, and competitive
analysis to inform and drive strategic decisions
- Using your voice as a leader to directly drive and influence the creation of
globally resonant and innovative brand campaigns to amplify Veilance presence
across all channels
- Cultivating and maintaining strong relationships with key internal and
external partners, agencies, and stakeholders to maximize collaboration and
influence
- Maintaining close partnership with our regional brand leaders to drive
consistent seasonal strategies globally
- Leading key cross-functional and global integrated meetings and presenting
strategy and product stories to excite and inspire stakeholders in the
business
Here are some of the things you could be working on in the future:
- Identifying new roles and capabilities to truly elevate brand
managementwithin Veilance
- Rising as a leader across the enterprise, using your voice to drive change
and to create space for others who don’t have a seat at the table
- Institutionalizing strategic processes and thinking to drive continuity in
our core brand message and strategy
- Leading the next phase of growth for Veilance brand management
Are you our next Director, Global Brand Management - Veilance?
- You have a bachelor’s degree in marketing, advertising, communications or a
related field
- You have 10+ years’ experience leading strategic and integrated functions for
an apparel brand and you are connected to the culture of technical apparel
- You authentically understand the Veilance line, and you are acutely aware of
the lifestyle, fashion and energy industry
- You have extensive and direct experience working successfully in a nuanced,
matrixed organization, with a keen understanding of key market needs and
differences across North America, EMEA, and Asia
- You have a ‘Yes, And’ mentality, an entrepreneurial mindset and enjoy
collaborating to build new strategies and processes
- You’ve built a successful career through collaboration and sharing inspiring
ideas that have led to significant and successful campaigns in the
outdoor/fashion industry (both vertical and wholesale)
- You have a proven track record in developing and leading the execution of
annual seasonal brand strategies
- You have strong business acumen with the ability to lead in a complex matrix
business environment
- You have proven people leadership skills and the ability to build, coach and
guide a diverse and high performing team
- You have strong influential leadership, with the ability to drive alignment
across diverse cross-functional stakeholders at all levels of the business
- You can execute on a clear vision, align your team around common objectives,
and foster commitment to these objectives
- You understand the retail and digital landscape including the latest trends
and innovations
- You are proactive in identifying the root cause of issues and developing
solutions through your growth mindset
- You seek the best (not necessarily the easiest) solutions, with an unwavering
commitment to do what is right
- You inspire breakthrough thinking and strive for continuous improvement
- You remain highly flexible and adaptable when faced with ambiguity
- Your passion for your work is paralleled by your passion for getting outside
and living it
- You have exceptional leadership and communication skill and are able to work
effectively across a global business
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$149,000 - $205,000 a year
A reasonable estimate of the pay range is CAD$149,000 - CAD$205,000 at the time
of this posting. Within the range, individual pay is determined by factors such
as job-related skills, relevant experience, education and/or training. The upper
end of the range is typically reserved for candidates with demonstrated
expertise that is above job requirements or who bring exceptional directly
transferable experience.
Please note that the range details above reflect the base pay only and does not
include our competitive bonus program and benefits that we offer.
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Equal Opportunity
Arc’teryx is committed to actively creating and fostering a culture of
inclusivity where voices are heard, people are seen, and values are respected.
We care about the uniqueness of our applicants, employees, and guests, and we do
so in a safe space fueled by curiosity and acceptance.
Creating an inclusive workplace is connected to our core value Do Right while
also having the added benefit of helping make our business better. We believe
inclusion helps us to create a healthier, happier workplace, drive creativity
and innovation, and reflect the communities where we operate.
All applicants, employees, and guests can expect equality of opportunity and
fair treatment in alignment with our values.
Leave it Better
We believe that the mountains transform us, that how we adventure matters, and
that there’s always a better way.
Join us in creating positive change in ourselves, our communities, and the
world.
Live it. Get out there - the mountains make us better
Disruptive evolution. In pursuit of better. Always.
Commit. We set bold objectives and see them through.
