At Practice Better, we believe practitioners and their clients deserve better.
We’re changing how health and wellness practitioners work by building a modern
EHR designed to support their clients' health and their practice.
We’re on a mission to help millions of practitioners build the independent
practice of their dreams. Founded in 2016, we’re built by practitioners, for
practitioners. In 2023, we acquired That Clean Life, the #1 nutrition planning
software for nutrition-based care. With tens of thousands of customers in 70+
countries worldwide, we’re honored to be the EHR of choice for practitioners in
private practice. And we’re just getting started.
Job Title: Director of RevOps
Location: Candidate must be located in Canada or the USA. We have offices
located in Toronto, ON, Canada, and Kansas City, MO, USA, but the role is
remote/hybrid/flexible.
Reports to: President at Practice Better
About the Role
Practice Better is the all-in-one practice-management &
client-engagement platform built for the next generation of health-and-wellness
practitioners. We power a rapidly growing, mid-eight-figure SaaS business and
support tens of thousands of practitioners across dietetics, coaching, holistic
health, and allied-medical segments. After more than doubling ARR during the
last two years, we are targeting ambitious growth over the coming years through
deeper fintech monetization, packaging & pricing uplifts, and a more data-driven
go-to-market engine.
To hit those goals we are building a modern Revenue Operations function
that unifies Marketing, Growth, Sales-assist, Partnerships, Customer Success
and Payments under a single source of truth. You will be our first dedicated
RevOps leader and a key member of the executive team. This is a high-impact
opportunity to architect a predictable, insights-driven revenue engine—ensuring
Marketing, Sales, CS, and Finance operate from the same playbook and can move
twice as fast with half the friction.
What you’ll do
- Audit the entire revenue tech stack (HubSpot, marketing-automation, payments
platform,product-analytics, BI) and deliver a 90-day optimization roadmap
- Map our PLG → sales-assist →expansion funnel, create common definitions, SLAs
and stage-conversion dashboards
- Strategic Planning & Forecasting – Own the integrated GTM plan, quota models,
territory design, and annual budgeting
- Stand up board-level forecasting for Subscription, Payments, and Add-On
products, tying marketing pipeline and churn drivers to ARR
- Process & Tooling – Automate lead-to-cash, renewal, and expansion workflows;
maintain data cleanliness, attribution logic, and compensation engines
- Insights & Experimentation – Partner with Marketing on pricing/packaging
tests, with Product on usage-to-revenue insights, and with Payments on
take-rate optimization
- Enablement & Governance – Define playbooks, OKRs, and reporting cadences so
that Growth Product, Marketing, and CX operate from a single source of truth
- Leadership – Build a small RevOps team, while acting as a thought partner to
the President and GTM Leaders
What you’ll bring
- 5–8+ years in Revenue Operations at high-growth SaaS companies operating
between $30–100m ARR or demonstrable experience scaling revenue through that
stage
- Mastery of modern GTM stacks (HubSpot/SFDC, marketing-automation, product-led
analytics, BI, CPQ, subscription billing)
- Proven record of turning noisy data into board-quality forecasts and
unlocking
- Double-digit efficiency gains across funnel stages
- Experience supporting pricing & packaging migrations and new revenue streams
(embedded payments, usage-based, or add-ons)
- Leadership DNA—able to influence exec peers, translate strategy into
Operational Excellence, and scale a high-impact, lean RevOps team from
scratch
- Comfortable in an early-stage, remote environment
What you’ll get
- The platform & mandate to build RevOps “the right way” from Day 1
- Direct line of sight to value creation: every improvement in churn or
take-rate meaningfully lifts ARR and EBITDA
- A mission-driven culture - our founders built Practice Better to free
practitioners from time-stealing admin work so they can change lives
- Competitive comp with comprehensive benefits, learning stipend and a
remote-first, flexible-hours ethos
Within 1 month you will:
- Complete a comprehensive audit of GTM data, tech stack, and reporting gaps
- Stand up an MVP PQL scoring model and route highest‑intent signals to SDRs
- Launch a weekly Revenue Metrics dashboard covering acquisition, expansion,
and churn
- Establish a formal intake process for GTM tooling & analytics requests
- Finalize the Operating Agreement & RACI with Finance and the Chief of Staff
By 3 months you will:
- Deliver the first board‑ready blended forecast with ≤ ±5 % variance
- Implement SLAs: PQL → SDR in < 5 min and renewal workflows for all > $1 K ARR
accounts
- Roll out standardized self‑serve dashboards; achieve > 80 % weekly active
usage by GTM leaders
- Rationalize GTM tech spend and delivering on tool consolidation
By 12 months you will:
- Lift MQL → SQL and SQL → Closed‑Won conversion rates by ≥ 3 percentage points
each
- Increase NRR by 10%
- Build out a lean RevOps pod and documented succession processes
- Provide scenario‑based revenue models that inform the decision to scale to
2-3x current ARR milestones
Our Perks and Benefits:
- Unlimited Vacation: We believe you can be highly productive and still have
plenty of time for life outside of work.
- Generous health benefits plan: Coverage starts from Day 1 and includes vision
& dental.
- RRSP / 401K matching program for retirement savings.
- Choose your device: Are you Team Windows or Apple? You shouldn’t have to
compromise, especially if you work more efficiently on a specific operating
system. When you join us, you get to pick!
- Home Office Allowance: $500/year to ensure your home office is set up for
optimal comfort and productivity.
- Health & Wellness Allowance: $750/year to support your health &
wellness-related goals and hobbies.
- Learning & Development Allowance: $1,000/year to explore a new skill, attend
a conference, read some new books, etc.
- Sprout Family: Receive personalized support for the family-building process,
accessing top-quality care. Schedule a consultation with Sprout's Team for
guidance, education, coaching, and assistance in finding a top provider,
addressing medical, legal, or regulatory concerns throughout your journey.
Currently for Canadian Employees Only
- Inkblot: Access to one of Canada's leading digital mental health companies,
focusing on offering secure online video counseling through our corporate
mental health programs and individual counseling services. Currently for
Canadian Employees Only
- Fully Remote: Work from the comfort of your own home with the choice to
access our downtown Toronto office for a change of scenery.
- Events & Free Lunches: We prioritize weekly team bonding and monthly
company-wide social events with a lunch stipend. We pride ourselves on
maintaining a culture where everyone feels engaged, inspired, and excited to
come to work every day.
Practice Better is an equal-opportunity employer. When you apply for a role at
Practice Better, your application will be considered without regard to race,
color, religion, national origin, age, sex, marital status, ancestry, physical
or mental disability, veteran status, gender identity, or sexual orientation. We
are committed to providing accommodations for applicants with disabilities
during the application and interview process. If you require assistance or
accommodations due to a disability, please let us know.
We know there is no perfect applicant for any role. So, whatever your path,
we’re glad it brought you here. We encourage you to apply if you think you’re
right for the role.
