MINIMUM QUALIFICATIONS:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in growth or product marketing.
- Experience managing projects cross-functionally with various stakeholders and
teams.
- Experience in digital advertising, video content and using Gen AI tools for
business use cases.
- Experience using data analytics to identify user insights, opportunities and
testing.
PREFERRED QUALIFICATIONS:
- Experience developing creative assets and working with agencies.
- Experience developing quantitative business models to assess the impact of
projects and initiatives.
- Experience working cross-functionally with technical and business
stakeholders to design, launch and scale marketing programs.
- Experience developing creative assets and working with agencies and the media
agency landscape.
- Ability to structure data-driven narrative, and excellent communication
skills.
- Excellent team player who grow in a changing, cross-functional environment
and globally distributed team.
ABOUT THE JOB:
As a Product Marketing Manager on the Global Ads Marketing team, you are
responsible for ensuring the success of our growing customer base and delivering
business growth through acquisition and beyond.
As a Product Marketing Manager on the Global Ads Marketing team, you are
responsible for ensuring the success of our growing customer base and delivering
business growth through acquisition and beyond. Your primary responsibility is
to develop and manage a comprehensive marketing strategy and GTM for our
Marketing-managed Global scaled agency program, with a specific focus on media
agencies that service Small and Medium Businesses (SMB) clients. You will create
compelling marketing offerings and scaled acquisition campaigns to drive
engagement and conversions for this key audience, executing the strategy in
partnership with regional teams. You will drive the growth strategy, using data
and insights to develop and manage high-impact campaigns across web, email and
paid channels, working with business, product, and insights teams to bring the
strategy to life. This role requires prowess, problem-solving, and investigative
capabilities, managing executive stakeholders across functions, experience
building compelling messaging, a passion for execution, industry trends,
Business to Business acquisition marketing, and exceptional project management
and communication skills. You would require mastery in growth marketing tactics
to build and manage campaigns that drive sustainable and scalable growth of
Google business.
Know the user. Know the magic. Connect the two. At its core, marketing at Google
starts with technology and ends with the user, bringing both together in
unconventional ways. Our job is to demonstrate how Google's products solve the
world's problems--from the everyday to the epic, from the mundane to the
monumental. And we approach marketing in a way that only Google can--changing
the game, redefining the medium, making the user the priority, and ultimately,
letting the technology speak for itself.
For US Applicants:
The US base salary range for this full-time position is $137,000-$201,000 +
bonus + equity + benefits. Our salary ranges are determined by role, level, and
location. Within the range, individual pay is determined by work location and
additional factors, including job-related skills, experience, and relevant
education or training. Your recruiter can share more about the specific salary
range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the
base salary only, and do not include bonus, equity, or benefits. Learn more
about benefits at Google [https://careers.google.com/benefits/].
RESPONSIBILITIES:
- Build core strategy for new acquisition campaigns with our scaled agency
partners to unlock a step change in growth for Ads.
- Develop and execute go-to-market strategies and creative work with the
channel and program teams for global rollout, partnering with regional and
local marketing teams.
- Support development of business strategy and product roadmap using customer
research, deep understanding of technology and business objectives.
- Collaborate and communicate effectively with creative agencies and
internal/external stakeholders (e.g., sales, product, marketing) to ensure
seamless campaign execution.
- Manage data and performance reporting analysis to measure impact and refine
strategy.
