Manager, Data Marketing & Analytics

Tourism Whistler • Whistler • 3h ago

Job Title: Manager, Data Marketing & Analytics Department: Marketing Position Status: Full Time, Contract Anticipated Start Date: December 1, 2025 Anticipated End Date: June 2027 About Tourism Whistler

We are the official marketing and sales organization for the resort of Whistler, British Columbia - also known as the best place in the world, if you ask us - and we are proud to call this place home. As a not-for-profit, member-based organization, we are also the people behind the operations of the Whistler Conference Centre, Whistler Golf Club, Whistler Visitor Centre, and Whistler.com Central Reservations.

We love where we live and we bring that energy and passion to everything we do. We're a team of collaborative, mountain-loving individuals and we show up and achieve great things professionally and personally. Creating a positive and fulfilling experience for our team is high on our list of priorities. And we're proud to be a workplace that requires respect for our people, our partners, and our environment. Because the people make the place, and this place is pretty special.

What We Offer We like to make work meaningful and to live life fully. Join the team at Tourism Whistler and be part of a fun, supportive organization that truly values work-life balance. We're looking for people who want to make the most of the unique Whistler lifestyle and share our values of passion, energy, achievement, and respect. A few ways that we walk the talk: Culture & Connection Bi-monthly all staff events and departmental team building (the fun kind, we swear) Dogs in the office - because work is better with furry friends Fun, supportive, and collaborative team environment Health & Wellness Comprehensive health benefits for employees and their dependents, including an Employee Assistance Program and access to wellness tools like Headspace A wellness fund to support your health and recreation in Whistler. Think ski/snowboard or bike park pass, yoga or gym memberships, golf lessons, or other wellness offerings that support your well-being An annual Health & Wellness calendar with wellness offerings to prioritize mental health and well-being Flexibility Nine-day fortnight schedule offering work-life balance and time to enjoy the beauty of Whistler! Whistler based with a hybrid approach that balances in office and remote work (following a training and probationary period) Paid vacation time (3 weeks annually as a starting point) to relax, unwind, and adventure Starting Salary Range: $60,000 - $64,000 annually. This is the starting base range for this role and may vary based on internal equity, and a candidate's job-related knowledge, skills, and experience. Over and above the base salary and the benefits highlighted above, this position is also eligible for an incentive bonus of up to 10% of the annual salary. Position Summary Reporting to the Senior Manager, Data Marketing & Creative Services, the Manager, Data Marketing & Analytics leverages data-driven insights and audience-centric strategies to execute and optimize Tourism Whistler’s paid marketing and email initiatives. This role is responsible for managing and enhancing performance across digital advertising platforms—including paid search, social, and display—while supporting comprehensive analytics, campaign tracking, and reporting. The Manager will play a key role in driving measurable marketing outcomes through thoughtful data application, collaboration, and continuous optimization. Key Responsibilities Act as a Tourism Whistler ambassador, living our purpose and vision with passion & energy, achievement and respect Execute Google Ads initiatives to ensure paid search campaigns support overall sales goals Collaborate with agency and internal teams to plan and optimize paid social campaigns Track and report on campaign performance using GA4 and related analytics tools Manage and implement pixel tracking to ensure accurate and compliant data collection Leverage first-party data to drive marketing performance and identify growth opportunities Collaborate with partners to utilize second-party data for enhanced audience targeting Oversee dynamic creative platforms to deliver personalized, timely messaging Lead email marketing initiatives to ensure effective, consistent customer communication Develop and oversee promotions and data capture strategies in collaboration with the Specialist, Data Marketing & Promotions Manage and mentor direct reports; Specialist, Email Marketing, and Specialist, Data Marketing & Promotions Support budget management and forecasting for promotions, paid search, and paid social programs Provide cross-functional support within the Data Marketing & Creative Services team Knowledge, Skills & Abilities Passion and knowledge of Whistler, mountain resorts, and the tourism industry Post-secondary education in marketing, analytics or a related discipline Minimum of three years’ experience in marketing, promotions, or a comparable role Proficient in Google Ads and GA4, with familiarity across the Google Marketing Platform Advanced skills in Excel, Google Sheets, and ad-hoc data analysis Working knowledge of HTML and dynamic creative tools considered an asset Strong understanding of CASL and data privacy legislation to ensure compliance Analytical and innovative thinker with exceptional attention to detail Proven ability to perform effectively in a fast-paced and evolving environment Demonstrated passion for data-driven marketing and analytics Posting Closing Date: November 9, 2025. Closing date is subject to change based on applicant volume.