URGENT: Digital Marketing Assistant (Meta + Google Ads experience is required)
Application Deadline: 22 November 2025
Department: Operations
Employment Type: Full Time
Location: Toronto
Compensation: $7.00 - $9.00 / hour
Description
Build, launch, and manage campaigns across Meta (primary) and Google Ads (secondary).
Implement campaign structures, naming conventions, and tracking (UTMs, pixels, tags).
Write ad copy, select visuals, and collaborate with content creators for high-performing assets.
Plan, create, and manage Google Ads campaigns across Search, Display, YouTube, and Performance Max to meet lead generation and conversion goals.
Conduct keyword research and audience targeting to identify opportunities for campaign optimization and seasonal trends.
Monitor daily ad performance, CPL, CTR, COA, and frequency.
Manage budgets effectively, ensuring campaigns stay within spend limits while maximising performance.
Identify fatigue, scale winners, and kill underperformers quickly.
Conduct A/B testing on audiences, hooks, and creatives.
Maintain clean, organised ad accounts and up-to-date conversion tracking.
Optimise landing pages with the web team for conversion rate improvements.
Develop and test new campaign angles quarterly with the marketing team (e.g battery rebates, blackout protection, $0 bills).
Work with the Head of Marketing to forecast and allocate budgets.
Prepare weekly and monthly reports showing trends, insights, and recommendations.
Collaborate with the Content Creator and CRM Manager to align ads with journeys and messaging.
Identify new growth opportunities (Performance Max, retargeting flows, or YouTube).
Stay current with Google Ads and Meta updates (e.g. Meta Andromeda update), industry trends, and competitor activity to maintain a competitive edge.
Ensure tracking accuracy through proper use of Google Tag Manager, conversion tracking, and analytics integrations.
EXPECTATIONS:
Daily
Review Meta and Google dashboards for lead volume, CPL, and frequency.
Identify creative fatigue and rotate in new hooks or visuals.
Check CRM lead flow to ensure data accuracy from ad source → Pipedrive.
Adjust bids and budgets based on performance trends.
Communicate quick wins or urgent issues in the marketing chat.
Weekly
Attend weekly marketing meets for alignment and feedback loops.
If new creatives are needed (Statics or videos), this will be raised during the weekly marketing meet for agreement and action.
Launch new ad tests (audience, copy or creatives).
Refresh fatigued campaigns and rotate through high-performing ads.
Deliver weekly performance snapshot to Head of Marketing (CPL, lead quality, creative performance).
Monthly
Deep-dive campaign analysis: cost per lead, quality, conversion rate, and ROI.
Ensure 15 new creatives are deployed each month for each live campaign (Meta)
Coordinate with content and CRM teams on upcoming initiatives (e.g., rebate pushes, video campaigns).
Present monthly insights report and proposed optimisation roadmap in the monthly marketing meet.
Quarterly
Audit account structure, pixel/tracking setup, and automation rules.
Benchmark performance against previous quarters and set new CPL/lead targets.
Test new channels or campaign types (Performance Max, YouTube, TikTok Ads).
Present quarterly performance review with data-driven recommendations.
Work with the marketing team on next quarters campaigns and requirements.
SUCCESS INDICATORS:
Lead Volume: Maintain or exceed weekly lead targets across all active campaigns.
Cost Efficiency: Keep average CPL within target range while improving lead quality.
Creative Rotation: Minimum of 3 new ad variations launched per week to combat fatigue.
Ad Account Health: Tracking, naming conventions, and structure maintained to client standards.
Hard Requirements:
2–5 years experience managing paid campaigns on Meta Ads Manager and Google Ads.
Strong knowledge of ad structures, audience segmentation, and conversion tracking.
Ability to work with a marketing team to ensure campaigns are being deployed effectively in line with quarterly goals / objectives.
Hands-on experience with Google Tag Manager, UTM tracking, Pixels and SEMrush.
Experience building and testing ad creatives (static, carousel, and short-form video).
Confident with data reporting tools (Google Sheets, Looker Studio, or similar).
Familiarity with solar, home improvement, or energy industries (preferred but not essential).
Schedule:
40 hours per week
Monday to Friday
9AM–6PM Australian Eastern Standard Time
Offer and Benefits:
Weeks 1–6: $7 USD/hour
Weeks 6-12: $8 USD/hour
Week 12 onwards: $9 USD/hour
