What you'll do The Media Specialist – Digital Performance is responsible for both the day-to-day execution and strategic oversight of performance media campaigns (SEM, social, display) for the Sports Experts, Atmosphere and Trio Hockey banners. Reporting to the Media Lead, this role collaborates closely with our external agencies to drive continuous optimization, manage budgets effectively, and monitor key performance indicators. The specialist plays a key role in analyzing campaign results, aligning media strategies with business objectives, and fostering innovation to enhance our tactics and maximize impact. Oversee the daily management of performance media campaigns (SEM, social, display). Collaborate with the agency to optimize strategies and tactics aligned with business objectives. Manage media budgets and track spending (purchase orders, invoicing, etc.). Lead the affiliate program, including partner relationship, budget oversight, performance tracking, and optimization. Coordinate the delivery of campaign content in collaboration with internal content teams. Analyze performance data and translate insights into actionable recommendations. Share and present campaign results to internal teams and senior leadership. Plan and execute tests for new media tactics. Configure media platforms based on business needs and emerging innovations (Meta, Search Ads 360, TikTok, GTM, etc.). Actively contribute to special digital projects and media innovation initiatives. Support audience strategy development and create relevant audience segments using internal tools. What you bring Bachelor’s degree in marketing, communications, e-commerce, or a related field Minimum of 5 years of experience in digital media, either in an agency and/or in a corporate environment Strong understanding of the digital ecosystem and media platforms Expertise in Google tools (Tag Manager, Adwords, GA4, Looker), programmatic platforms (DV360), and social media tools (Meta, TikTok, etc.) Knowledge of Microsoft Office tools (Excel, PowerPoint, etc.) Knowledge of HTML (an asset) Ability to manage multiple projects and navigate technical platform configurations Strong understanding of business goals and the ability to translate them into actionable media strategies Excellent analytical and communication skills (able to simplify complex topics clearly) Strong team player with the ability to collaborate across internal and external partners Curious, autonomous, resourceful, and passionate about digital Experience in retail (an asset) Bilingual (French and English, spoken and written) #LI-MM2 About Us Part of the Canadian Tire family is Sports Experts. Your Sports Experts! Built on more than 50 years tradition on customer focus, Sports Experts is headquartered in Laval, Quebec. Sports Experts is proud to promote a wide selection of sports equipment, clothing and footwear of renowned and exclusive brands. By joining Sports Experts you will appreciate to work with an experienced team that will welcome you. We are the destination to Stay fit. Live well. Our Commitment to Diversity, Inclusion and Belonging We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better. . Accommodations We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs. We are one of Canada’s most admired and trusted companies. With world-class owned brands and exciting market-leading merchandising strategies, we are continually innovating with purpose: to excite and serve Canadian customers from coast-to-coast. We are connected to communities, big and small, from coast-to-coast, offering products and services that reflect the diverse nature of every one of them. From sports to outdoors, automobiles to homes, we know and understand life in Canada like no other retailer can. We are always on the lookout for curious, creative people who are able to navigate and excel in a rapidly evolving retail environment. If you’re ready to take on new challenges – be it in digital, IT, marketing, data & analytics, merchandising, or one of the many other roles we have – there is a place for you here, so apply today.
