The VP, Integrated, operates as an integral part of the Senior Leadership team at Talk Shop. This is a strategic leader responsible for guiding high-value accounts, business growth, and championing Talk Shop’s national reputation. This role bridges creative strategy, client leadership, and business development - serving as a trusted advisor to clients and mentor to internal teams. You’ll lead integrated communications programs spanning PR, marketing, events, and digital, ensuring the highest level of service, profitability, and impact.
Role Breakout
70% Billable - Consult and/or Lead on Tier A/B accounts
15% Business Development (Initial calls, RFP bids, networking)
10% Agency Building and Profiling
5% Internal Operations
Join various Leadership meetings and Management meetings, Ad Hoc Management Support (town halls, organic growth meetings, operations meetings)
Additional Hours are focused on cross disciplinary leadership, integrated planning, innovation in service, talent development
Role & Responsibilities
Acts as a center of excellence on creative-driven marketing campaigns and integrated initiatives.
Exceptional at identifying opportunities and insights others may miss, with a strong grasp of client priorities and the confidence to explore new creative territory.
This role is a strategic lead on select high profile brands, guiding the overall integrated communications direction, ensuring alignment with client objectives, and modeling strategic thinking and best practices for the team
Ability to lead and develop high-impact brand strategies and creative campaigns.
Serves as a trusted strategic advisor to clients and executives
Drives business growth through new client acquisition and organic expansion
Elevates the agency’s presence and reputation, based in Toronto including organic expansion and aiding in business development initiatives
Ability to balance creative vision with business acumen, demonstrating both creative thinking and aptitude to consider budgets, forecasts, and profitability.
Experience
12-15+ years of experience in communications and marketing, including significant agency experience leading and ideating integrated campaigns across PR, digital, events, and marketing disciplines
Demonstrated success in strategically leading clients in sectors such as B2B, Tech, Financial Services and Professional Services, delivering measurable impact and long-term growth
Excellent communication skills, charismatic, compelling, credible, and authentic with both internal and external audiences
Exceptional written, verbal, and interpersonal abilities, able to influence, motivate, and inspire at every level
Highly organized and adept at managing shifting priorities in a fast-paced environment, balancing big-picture strategy with hands-on execution
Proven success leading teams and developing talent, fostering collaboration, creativity, and accountability
Skilled presenter and storyteller, with a track record of developing strategic plans, building compelling decks, and commanding a strong presence in client and new business settings: both in-person and virtual
Prior experience leading large-scale national campaigns, with a strong integrated communications background spanning PR, digital, creative, and influencer marketing
Demonstrated business acumen with a history of sound budget stewardship, efficient resource management, and profitability oversight
Experience working with Canadian brands, with additional exposure to international markets (ex. U.S, Europe, UK) strongly desired
Data-driven mindset — measures success through meaningful metrics and insights. Able to translate results into actionable learnings and showcase the impact of communications efforts through data storytelling, campaign analysis, and performance reporting
Bachelor’s degree in communications, marketing, or a related field
Compensation
Talk Shop is committed to offering competitive pay for the role and experience that the candidate brings.
We offer learning, development and mentorship so that our team can grow and we can promote from within where possible. This is an opportunity to work with one of the best PR teams in the business.
We take care of our team – we deliver treats like swag, paid breakfasts and team events whenever possible.
After 3 months of employment, the individual will be entitled to Talk Shop’s comprehensive benefits program, which includes:
Enrollment in an extended health, vision/dental plan
3 weeks paid vacation
Sick days, personal days and statutory holidays
Partial mobile phone reimbursement
Flexible hybrid work remote model
Paid volunteer time
How to Apply:
Please apply through the Careers Page on the Talk Shop Website. Click Apply for This Job, complete the form and attach your resume, cover letter and some writing samples in one file.
