The Opportunity
As Field Marketing Specialist, you will play a hands-on role in supporting the delivery of regional field marketing activities across the APAC region, with a strong focus on coordinating and executing events, roundtables and webinars. This is a highly creative role that offers the opportunity to develop engaging event experiences, experiment with new ideas and bring fresh thinking to how the brand shows up across the region.
You will contribute to building brand awareness and generating quality leads by coordinating set-up and logistics, ensuring in-person events run smoothly onsite, and managing engagement and lead generation activities before, during and after each event. You will also coordinate with internal speakers and subject matter experts, supporting them with preparation for any speaking sessions.
You will also play an active role in the region’s broader marketing efforts, including online webinars, digital advertising programs, content syndication and email communications. You will work closely with the existing APAC marketing team, led by the APAC Marketing Director, as well as the regional sales team and global marketing team to ensure cohesive and high-quality execution across all initiatives.
This role requires excellent event and project coordination skills, the ability to multitask, strong attention to detail, and a proactive, hands-on approach to problem-solving. You will be instrumental in ensuring Riskonnect's regional marketing initiatives are executed to a high standard, contribute to pipeline generation and support the organisation’s growth in the ANZ region. This is an excellent role for a marketer looking to grow their career in a fast-paced B2B SaaS environment and develop deeper expertise through hands-on experience across a wide variety of marketing activities.
Primary Responsibilities
- Support the planning, coordination and end-to-end execution of events, conferences and roundtables across Australia and New Zealand, including logistics, booth management, vendor coordination and pre- and post-event processes.
- Attend and manage in-person events with the sales team across Australia and New Zealand to ensure high-quality delivery, effective lead capture and strong event presence.
- Coordinate with internal speakers for conference sessions and speaking opportunities, supporting them with preparation, materials and event-day requirements.
- Drive pre-event, onsite and post-event engagement activities to maximise lead quality and ensure timely follow-up in partnership with the sales team.
- Support the setup and execution of regional marketing campaigns, including webinars, digital advertising and content syndication activities.
- Create, edit and schedule digital communications through HubSpot and third-party vendors, ensuring consistent messaging and brand alignment.
- Assist in coordinating activities with regional and global marketing teams, as well as external associations, vendors and event organisers.
- Help ensure alignment between digital and field marketing efforts across the region.
- Track, measure and report on event and campaign performance metrics, providing insights to support optimisation of future activities.
- Collaborate with digital marketing, product marketing, marketing operations and sales teams to support campaign execution and ensure activities progress on schedule.
- Monitor industry trends and competitor activity within the APAC region to support marketing refinement and planning.
- Perform other marketing tasks and administrative duties as required.
Your current skillset will include:
- Exceptional attention to detail and ability to manage multi-step processes
- Highly organised with strong event management and onsite coordination skills
- Willingness to travel regularly across Australia and New Zealand for event delivery (estimated 10-15 times per year)
- Creative approach to conference stand experiences, engagement tactics and onsite brand presence, delivering tailored and standout impact at every event
- Comfortable representing the company at events and engaging prospects at the stand
- Proactive problem-solver who stays calm and adaptable in fast-paced situations
- Strong communicator, able to collaborate confidently with internal teams and external partners
- Deadline-driven with strong time management and prioritisation skills
- Strong copywriting skills with the ability to write engaging messaging for event and marketing communications
- Supportive, team-focused mindset with willingness to assist where needed
Your experience will include:
- 2-4+ years in a marketing or events-focused role
- Relevant degree in marketing, events, communications, business or a related field (preferred)
- Hands-on experience and passion for coordinating and executing in-person events
- Understanding of email marketing best practices
- Experience working with external suppliers (including event, print and merchandise vendors)
- Experience setting up and supporting with digital campaigns, including webinars and content syndication
- HubSpot experience, including campaigns, emails and landing pages (preferred)
- Salesforce CRM experience with managing and reporting on events and campaigns (preferred)
- Experience with event management platforms (Swoogo preferred)
- Familiarity with B2B or SaaS marketing (preferred)
- Knowledge of Integrated Risk Management and Governance, Risk & Compliance (preferred and an advantage)
