Job Description What is the opportunity? RBC Cards is one of the leading credit card businesses in Canada and is a strong contributor to Canadian Banking’s revenues and profits. The business has grown tremendously in the last five years, driven by our strong suite of Credit Card products and innovative marketing efforts. In this role, you will be accountable for designing, optimizing, and executing acquisition strategies across multiple channels: digital, in-store, and partner-owned – to drive high-quality new accounts and deliver strong program performance. You will also be responsible for execution and delivery of strategic initiatives focused on simplifying and improving the way we do business for our clients, one of our strategic Co-brand partners, sales force, and back office. You will own the overall financial goals of the business and lead on the development and implementation of key strategic initiatives. What will you do? Responsible for acquisition strategy development and execution for one of our strategic Everyday co-brand credit card portfolios. The incumbent will need to recognize trends, determine strategy effectiveness, and provide recommendations for further enhancements Optimize application funnels, value propositions, and messaging to improve approval, activation and usage rates Responsible for leading multi-channel acquisition campaigns: partner-owned, in-store, email, paid media, and loyalty program touchpoints In addition, the incumbent will support Co-brand Leadership team to develop and implement comprehensive business strategies to facilitate growth, focusing on long-term goals and profitability for overall retail Co-brand credit cards portfolio Identify performance trends and recommend initiatives to increase competitiveness in the Everyday Co-brand space Ensure implementation of key strategies designed to support the business objectives are completed on time on budget and meet partner expectations What do you need to succeed? Must have: Experience: 3-5 years in Product Management or Business Strategy / Transformation and understanding of key credit card business drivers with strong financial analysis skills is preferred Collaboration: ability to lead cross-functional teams and partner across LOBs and external partners to deliver results Complex Problem Solving: ability to breakdown complex challenges, identify potential solutions and make swift decisions Innovative Thinking – ability to conceptualize bold innovations that will create a competitive advantage for RBC Co-brand Credit cards business team and conviction to champion the right innovations across the organization Zoom In and Zoom Out: ability to dive into the details when necessary while also able to elevate strategic thinking and communication Strong Storytelling Capabilities – understand how to impact and influence both internally at RBC and with external partners by making compelling slide decks, telling stories with data, and elevating messages for executive audiences Nice to have: Demonstrated experience within the credit card industry (e.g., knowledge of Credit card financial and analytical skills) Awareness of retail landscape in Canada and/or previous experience with external partners delivering in-store solutions in retail channels Understanding of technology trends, architectures, and solutions, with a focus on digital transformation and innovation What’s in it for you? We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual. Ability to make a difference and lasting impact Work in a dynamic, collaborative, progressive, and high-performing team Opportunities to do challenging work Job Skills Acquisition Strategies, Business Objectives, Business Strategies, Collaboration, Communication, Innovative Thinking, Strategic Thinking Additional Job Details Address: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO City: Toronto Country: Canada Work hours/week: 37.5 Employment Type: Full time Platform: PERSONAL & COMMERCIAL BANKING Job Type: Regular Pay Type: Salaried Posted Date: 2025-12-01 Application Deadline: 2026-01-10 Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above Inclusion and Equal Opportunity Employment At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all. Join our Talent Community Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you. Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com. Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 84,000+ employees who bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada’s biggest bank, and one of the largest in the world based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to more than 16 million clients in Canada, the U.S. and 34 other countries. Learn more at rbc.com. We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at rbc.com/community-social-impact.
