This role operates on a 4x/week in the office hybrid schedule - no exceptions.
Description
The Marketing Manager supports the development of the product vision and strategy with a focus on the growth of our portfolio via driving incremental registrations or extracting incremental value out of our existing players in alignment with the business strategy. In support of the defined Product Owner, the Marketing Manager is the key SME when it comes to all things related to marketing which includes offer, channel and segment strategy through to execution in support of the defined marketing goals within the lab. Through an agile team-based methodology, the role will be accountable for identification, evaluation, recommendation and implementation of marketing initiatives that will increase revenue and profitability and drive excellent customer experiences.
JOB ACCOUNTABILITIES
· Support and manage Marketing strategies, tactics, campaigns and services associated with the effective promotion of consumer-facing online gaming services across all available distribution channels (including but not limited to online advertising, search engine optimization/search engine marketing, social media, owned site assets, CRM, experiential, promotions, public relations).
· Work with Analytics team to develop or improve segmented customer strategies to either acquire new customers or extract additional value from existing customers.
· Lead campaigns through planning, concept development, execution, optimization and post analysis to ensure alignment with defined product / lab strategies and priorities
· Execute campaigns through player and promotional systems to ensure successful delivery of promotion / campaign objectives
· Support the Product Owner in the preparation of forecasts and marketing budgets including the monitoring of expenditures vs budget.
· Lead development of creative to support key tactics via in house and/or external agency/agencies, while maintaining consistency across assets & brand strategy to ensure strong brand support.
· Monitor KPIs, verify against market trends, and suggest pivots to marketing tactics.
CROSS-FUNCTIONAL RELATIONSHIPS
· The role works in close collaboration with Lab teams across the Digital business unit to share marketing goals and strategies and leverage knowledge and skills across teams.
· The role collaborates with Marketing Content Communication in the development of agency briefs and throughout the creative process. Work with necessary stakeholders from across the business to ensure alignment on marketing campaigns / plans with legal, compliance, contact centre, finance and technology.
· Manage and engage a wide array of vendors in order to accomplish marketing and product objectives (i.e., game suppliers, Printers, Advertising and Media Agencies, Experiential Companies, Prize Fulfilment and Promotional Agencies).
KNOWLEDGE:
· Deep knowledge of marketing strategies, tactics and channel opportunities for relevant domains/products
· Solid knowledge of industry trends, user demands, and pain points to be able to develop marketing strategy
· Comfortable with technology/IT to be able to leverage tools to drive new promotional opportunities.
· Bachelor’s degree or equivalent (3-5 years) work experience.
EXPERIENCE:
· Experience in Agile Development, with Product Owner (or similar) experience is an asset
· Experience with digital marketing via direct to consumer channels (media, email, CRM, owned assets, social, etc.)
· Minimum three (3) years in marketing experience with a focus on direct to consumer growth marketing
SKILLS:
· Strong communication skills with ability to communicate complex messages and trade-offs to tell a compelling story
· Demonstrated ability to operate in a multi-disciplined environment including technology, new product development, product design, promotion, merchandising, advertising, public relations and market research.
· Strong problem solver with ability to find solutions to drive progress, often with a high level of ambiguity
Additional Skills & Qualifications
EXPERIENCE:
· Experience in Agile Development, with Product Owner (or similar) experience is an asset
· Experience with digital marketing via direct to consumer channels (media, email, CRM, owned assets, social, etc.)
· Minimum three (3) years in marketing experience with a focus on direct to consumer growth marketing
SKILLS:
· Strong communication skills with ability to communicate complex messages and trade-offs to tell a compelling story
· Demonstrated ability to operate in a multi-disciplined environment including technology, new product development, product design, promotion, merchandising, advertising, public relations and market research.
· Strong problem solver with ability to find solutions to drive progress, often with a high level of ambiguity
Job Type & Location
This is a Contract position based out of Toronto, ON.
Pay and Benefits
The pay range for this position is $65.00 - $68.00/hr.
Workplace Type
This is a fully onsite position in Toronto,ON.
À propos de TEKsystems et TEKsystems Global Services
Nous sommes un fournisseur de services aux entreprises et de technologies. Nous accélérons la transformation de nos clients. Notre compétence en stratégie, conception, exécution et opérations libère la valeur de l’entreprise par un éventail de solutions. Nous sommes une équipe de 80 000 personnes qui collaborent avec plus de 60 000 clients, notamment 80 % du Fortune 500 en Amérique du Nord, Europe et Asie, qui collaborent avec nous dans le cadre de nos capacités full-stack et notre rythme. Nous sommes des penseurs stratégiques, des collaborateurs pratiques qui aident les clients à exploiter le changement et maîtriser le dynamisme de la technologie. Nous bâtissons le futur en livrant les résultats et en créant un impact positif dans nos communautés mondiales. TEKsystems et TEKsystems Global Services sont des entreprises d’Allegis Group. Découvrez d’autres informations à TEKsystems.com.
About TEKsystems and TEKsystems Global Services
We’re a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We’re a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We’re strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We’re building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.
The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
