Who We Are: Hyundai Capital Canada (HCCA) is the Canadian captive finance business for Hyundai Motor Group. We go to market under the service brands Hyundai Motor Finance, Kia Finance, and Genesis Finance. Through a network of over 450 Hyundai and Kia dealerships nationwide, we provide indirect vehicle financing and leasing solutions to consumers and commercial customers.
Employee Value Prop and Culture: Our employees contribute every day to a culture that is fast-paced, dynamic, energized, agile, and collaborative. From our various employee programs to the unique design of our offices, we strive to foster a connected, fun, positive and rewarding company culture where employees feel appreciated for their contributions, proud of their company, and passionately invested in HCCA's success.
Global One Company: Many countries. One identity. Hyundai Capital has offices across the world, including South Korea, the United States, China, the United Kingdom, Germany, and Brazil. Our work environments are designed with specific themes in mind to achieve a consistent global identity that reflects our values: simplicity, collaboration, elements of nature and symmetry.
Position Details: The Senior Marketing Associate will implement and facilitate marketing content and communications in support of the marketing strategy to increase exposure and engagement for the Hyundai Motor Finance, Kia Finance and Genesis Finance brands. The Associate will be responsible for leveraging various resources in the organization including collaboration with Sales, Servicing, Marketing, Strategy, Remarketing and Operations teams. Additionally, the Associate will use new technologies and platforms to increase our brand equity by creating engaging dealer and customer communications. The Associate will be responsible for communication journeys, content development, vendor coordination, reporting, and supporting internal partners.
Duties and Responsibilities
Own and manage customer and dealer communication journeys end-to-end. These include loyalty, lease maturity, and service communications.
Design, build, and launch new communication journeys using Salesforce Marketing Cloud to align with business and retention objectives.
Draft, edit and deploy internal and external communications across Email, SMS/Text, Direct Mail, and Dealer Portal.
Leverage Marketing Cloud and automation tools to execute, segment, personalize and optimize campaigns and journeys.
Plan and manage the communication calendar and roadmap.
Execute A/B testing on subject lines, creative, messaging and formats, and apply learning to improve delivery performance.
Use AI tools to enhance and accelerate content creation, personalization, segmentation, campaign ideation, and quality assurance.
Continuously identify opportunities where AI can improve communication quality, consistency, and efficiency.
Develop and deliver regular reports on communication performance, customer journey engagement, and A/B testing results.
Work with external vendors to facilitate communication initiatives (translation services, direct mail vendors, promotional item vendors, etc.).
Ensure accuracy and consistency of branding and information across various platforms that communicate to customers and dealers.
Own and manage Dealer Portal content and communication placement.
Optimize portal content strategy to improve dealer engagement and usage.
Implement usage of metrics and propose improvements.
Coordinate Dealer Portal updates with internal stakeholders and vendors.
Manage relationships with communication-related vendors including print vendor, e-Store vendor, translation vendor, and marketing production vendors.
Oversee execution quality, timelines, and cost control.
Support vendor performance evaluation and continuous improvement.
Provide support for special marketing and sales projects and initiatives as needed.
Support employee and partner events with digital graphics, promotional materials and branded merchandise.
Produce digital and print collateral such as product brochures and guides.
Perform all other duties as assigned.
2–3 years branding, customer communication, and/or marketing experience, or related field.
Business/Professional level proficiency in French preferred.
Previous marketing translation experience is an asset.
Education & Certification
Bachelor’s degree in Marketing, Communications, Business Administration or related area of study, or equivalent combination of education and experience.
Knowledge, Skills, & Abilities
Excellent language skills in French and English, both verbal and written preferred.
Strong knowledge of Microsoft 365 software such as Excel, PowerPoint, Teams, Loop, and Word.
Strong knowledge of content management systems (CMS) and marketing automation systems (Marketing Cloud).
Strong knowledge of Adobe software such as Photoshop, Illustrator, and InDesign.
Strong interpersonal relationship and project management skills.
Advanced writing skills, including editing and proofreading.
Sound understanding of marketing and branding principles.
SEO fundamentals and website content optimization for improved visibility and accessibility.
Creative, detail-oriented and organized.
Hyundai Capital Canada Inc. is committed to acknowledging applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
