We are one of the largest and fastest growing private youth sports operators in the GTA. We provide fun, engaging experiences, creating lasting memories for the youth and families in our communities! We are looking for a talented Performance Marketing and Creative Specialist to join our team working hybrid out of our Etobicoke office. This hybrid role blends paid advertising strategy with hands on creative production! Perfect for someone who can manage campaigns, design conversion driven creatives, and contribute to a fast growing team environment.
You will be responsible for building, launching, optimising, and scaling paid campaigns across Meta and Google, and using your expertise to push media across other platforms as you see fit. You will also be designing high quality and results driven ad creatives. This is an on site, collaborative position where you’ll work closely with our marketing team and founder.
Responsibilities
Media Buying
Plan, build, and optimize campaigns across Google Ads (Search, Performance Max) and Meta Ads (Facebook & Instagram)
Set up campaign structures based on objectives: conversions, leads, traffic, remarketing
Perform keyword research, audience segmentation, targeting refinement, and budget allocation
Monitor performance metrics daily (CPC, CTR, CPA, ROAS) and adjust budgets/creatives accordingly
Develop and test ad copy, creatives, and landing pages using A/B and multivariate testing
Implement conversion tracking using Google Tag Manager, GA4, and platform-specific tools
Provide weekly performance reports and insights
Research audiences and create effective targeting and testing strategies
Scale winning ads while maintaining cost efficiency
Collaborate with creative team to brief ad messaging, visuals, and formats aligned with brand objectives
Creative & Design
Create original, high converting ad creatives: static graphics, reels, and hyper engaging short form videos
Design all ad assets from scratch using your preferred tools (Photoshop, Illustrator, Canva, etc.)
Produce platform specific versions (Reels, TikTok style, YouTube Shorts)
Maintain consistent brand identity across all creative
Brainstorm ad angles, hooks, and creative strategies with the marketing team
Availability full-time in-office at our Etobicoke location
2+ years of professional experience in Meta and Google media buying
Strong understanding of campaign optimisation and performance metrics
Graphic design proficiency with a portfolio of work you personally created
Ability to edit short form social ads
Strong analytical skills and the ability to turn data into creative insights
Highly organised with strong time management
Comfortable working in a fast paced, campaign driven environment
Strong understanding of social media platforms
Competitive salary based on experience
A collaborative, creative in office work environment
Opportunity to work across multiple brands and industries
Career growth within the organization
