Job Posting
Ready For a Tasty New Challenge?
Overview
The National Customer Development Manager, Walmart is responsible for leading the strategic relationship and commercial execution with Walmart Canada in partnership with RSA Foods (Broker). This role will drive profitable growth through collaborative joint business planning, data-driven decision-making, and flawless execution of sales and trade strategies. The ideal candidate will have deep knowledge of Walmart’s systems, processes, and strategic priorities, and will serve as the internal expert and advocate for the Walmart customer.
What Wonderbrands Offers:
Wonderbrands believes in Home Grown Talent and accelerated career growth
Competitive Compensation, Health, and Dental Benefits
Pension plan with matching contribution
Quarterly incentive program
Discount program that covers almost everything under the sun - Restaurants, gyms, shopping, etc.
Responsibilities:
Customer Strategy & Relationship Management
Support the end-to-end relationship with RSA & Walmart Canada across all relevant categories.
Support Joint Business Planning (JBP) and Quarterly Business Reviews (QBRs) with RSA & Walmart’s buying team.
Develop customer-specific strategies aligned with Walmart’s EDLP and omni-channel priorities.
Sales & Revenue Growth
Deliver annual sales, volume, and trade spend targets for Walmart.
Identify and capitalize on growth opportunities for Walmart in partnership with RSA through assortment optimization, pricing strategies, and modular planning.
Manage the P&L for Walmart, ensuring profitability and sustainable growth.
Omni-Channel Execution
Partner with Wonderbrands Integrated Marketing team & Walmart’s eCommerce team to drive digital shelf excellence and online sales growth.
Ensure alignment between in-store and online strategies, including content, pricing, and promotions.
Trade & Promotion Management
Monitor trade spend effectiveness and ensure ROI on all investments.
Align promotional calendars with Walmart’s merchandising cycles and seasonal events.
Secure display commitments from Walmart for key promotions and seasonal events
Cross-Functional Collaboration
Work closely with Supply Chain to ensure forecast accuracy and service level performance.
Collaborate with Category Management to deliver insights and recommendations based on Walmart-specific data.
Partner with Finance on budgeting, forecasting, and profitability analysis.
Reporting & Analytics
Leverage Walmart Retail Link, POS data, and syndicated data (e.g., Nielsen, IRI) to inform decisions.
Provide regular reporting on performance, risks, and opportunities to internal stakeholders.
Qualifications:
Bachelor’s degree in Business, Marketing, or related field; MBA preferred.
5+ years of experience in CPG sales, with direct experience managing Walmart Canada.
Strong understanding of Walmart’s systems (Retail Link, OTIF, SQEP, etc.) and business model.
Proven track record of delivering results in a fast-paced, data-driven environment.
Excellent negotiation, communication, and relationship-building skills.
Proficiency in Microsoft Office; experience with CRM and trade systems is a plus.
Key Competencies:
Strategic Thinking
Customer Focus
Results Orientation
Collaboration & Influence
Data-Driven Decision Making
Omni-Channel Expertise
What is the recipe for a great career at Wonderbrands
Wonderbrands, is a leading Canadian bakery with 140 years of experience in baking packaged breads. We are the makers of Wonder Bread, Country Harvest, D’Italiano, Gadoua, and Casa Mendosa. We have a network of 14 Bakery Manufacturing facilities across Canada.
Wonderbrands, now part of the FGF Brands Group of companies, is unlocking an incredible opportunity for growth through a focus on production innovation capabilities, through a leading-edge supply chain practice and investing deeply in communities where we bake. We are heavily focused on embracing an entrepreneurial drive and a highly collaborative start up culture with an emphasis on cross-functional collaboration.
In compliance with Ontario’s Bill 190, we confirm that this posting represents a current existing vacancy within our organization.
Disclaimer: The above describes the general responsibilities, required knowledge and skills. Please keep in mind that other duties may be added or this description may be amended at any time.
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