Marketing Manager
Business Unit: Draeger Safety Canada, Ltd., Job-ID: 1050
Location: Mississauga
Function: Marketing / Communication
Work Location: Hybrid
Employment Type: Permanent
The Job Responsibilities
We are hiring a Marketing Manager, Safety Products in the greater Toronto area.
The Marketing Manager is responsible for developing and executing marketing strategies that drive awareness, consideration, and demand for the assigned portfolio. This position supports the sales team and acts as the local product expert.
Main Responsibilities:
Portfolio Strategy & Positioning:
Define and maintain the marketing strategy for the assigned portfolio, including product positioning and value propositions.
Collaborate with regional and global product management to localize messaging for Canadian markets.
Develop and execute new product launch plans
Develop and execute pricing strategy
Conduct and support new product sales trainings for sales channel partners
Campaign Development & Execution:
Develop and execute annual marketing plan to include marketing campaigns across digital, print, and event channels.
Manage lead generation initiatives and monitor campaign performance metrics.
Develop and support sales channel partner promotion programs.
Market Intelligence:
Understand the markets for the assigned portfolio.
Conduct market research to identify trends, customer needs, and competitive landscape.
Stakeholder Collaboration:
Work closely with the sales team to support pipeline growth and customer engagement.
Coordinate with Draeger Service, Academy and Technical Support to ensure that there is adequate customer support for the current and future portfolios.
Provide product feedback to regional and global product management teams ensure the best fit to Canadian market requirements.
Content & Communication:
Develop marketing collateral, including brochures, presentations, and digital assets of responsible portfolios
Ensure compliance with corporate branding and regulatory requirements.
Budget & Reporting:
Manage marketing budget for the portfolio and report ROI on campaigns.
Monitor portfolio performance and provide reports as requested for leadership.
Act as local product and application expert:
Support Quality Department for complaints and Field Corrective Actions (TSBs)
Provide Sales support as required
Support RFP process
Performs other duties as needed and assigned.Your Qualifications
Bachelor’s degree in a related discipline from an accredited college or university or the equivalent in education, training and experience.
Five or more years of experience in industrial product marketing
Five or more years of experience in safety products, including breathing apparatus, gas detection, or in a related safety or instrumentation industry
Previous emergency response or fire services experience preferred
Advanced Microsoft excel skills and SAP knowledge
Dräger Benefits
At Draeger, Technology for Life means investing in the wellbeing of our people—both at work and at home. We offer a competitive benefits package designed to support your health, growth, and future, including:
Comprehensive medical, dental, and vision coverage
Paid vacation starting at 18 days per calendar year
RRSP matching to help you plan for the future
Tuition reimbursement for continued learning
Wellness and employee support programs
Life and other insurance options
Corporate gym membership discounts
We’re committed to creating a workplace where you can thrive. Connect with your Draeger recruiter to learn more.
Who we are
Draeger has several sites located across North America as well as field-based sales and service positions. Our North America headquarters is located in Telford, PA just north of Philadelphia. We also have US sites in Andover, MA, and Houston, TX. Our Canada site is located in Mississauga, Ontario.
Our field based Sales and Service workforce, located across Canada, is focused on building and strengthening long term relationships with our customers in the delivery of Draeger’s exceptional portfolio of Medical and Safety products and solutions.
Draeger is an equal opportunity employer and is committed to a diverse workforce. All candidates are encouraged to apply regardless of race, ancestry, colour, ethnic origin or place of origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences (for which a pardon has been granted), disability, marital or family status, or any other prohibited ground under applicable provincial human rights legislation.
Interested?
Please, apply directly through our career portal.We look forward to receiving your application.
