Position Summary Role and Responsibilities Key responsibilities and deliverables:
- Fulfill and contribute to marketing strategy for Samsung Ads Canada launches, activations, bespoke solutions and client engagement for all vertical, platform and enterprise advertising sales efforts.
- Define, deliver and manage sales communications strategies, narratives, plans and storytelling, ranging from go to market materials, collateral, and packaging for the Canadian market.
- Collaborate with the Canada Sales team to align marketing initiatives with their goals and objectives
- Collaborate with North American marketing colleagues in brand marketing, creative services, PR, events and marketing operations on planning and fulfillment for the above executions
- Collaborate with peers in NPS, Product, Service Businesses, STVP and BD to develop solutions and materials that promote Samsung Ads marketplace offerings and demonstrate Samsung Ads benefits to the advertiser community against specific vertical and business target needs.
- Act as a partner to Sales and NASB vertical and product marketing leads to define and execute marketing efforts in a timely, accurate and efficient manner.
- Determine vertical activation recommendations against e.g. event creation, event sponsorships, socially-oriented networking/ client appreciation, PR, email campaigns, thought leadership, social media, paid media, etc. to ensure support for the key business objectives.
- Create unique client engagement experiences (e.g. new marketing-driven interactive tools, etc.) to create reasons to engage and relationship building opportunities with Samsung Ads.
- Take best practices and learnings and apply them to marketing solutions moving forward.
Skills Needed:
- 6-8 years working in an organization that supports the Advertising Sales function with F100 brands. Publisher or ad tech experience a plus.
- Bachelor's degree in Business, Advertising, Marketing or related field.
- Marketer with experience in developing and executing innovative and proven marketing programs to drive specific KPIs e.g. account penetration or deepening client relationships.
- Experience in vertical-specific, digital and or television marketing and working knowledge of vertical advertising trends.
- Skilled and experienced in a sales marketing function for CTV/Ad Tech/Publisher across collateral and solutions development, go-to-market and events and client engagement.
- Collateral and presentation development experience, working closely with a Creative Services team.
- Effective problem solver that acts with diplomacy Demonstrated agility in a fast-paced, changeable work environment with excellent time-management and communication skills.
- Ability to provide clearly present solutions and plans and demonstrate willingness to help sales achieve business goals Interest in learning and understanding the product development to solution pipeline and translate that knowledge to applicable messaging for marketplace.
- Ability to build relationships, be seen as an advocate and be relied on for expertise.
- Be a team player.
Skills and Qualifications
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