Are you a data-driven professional with a passion for digital analytics? Join a leading Digital Banking team as an Analytics Consultant (Senior Data Analyst) and help shape digital sales strategies using cutting-edge Adobe tools. This is a fantastic opportunity to work on high-impact projects, collaborate with top-tier professionals, and contribute to optimizing customer journeys.
What You'll Do:Lead and deliver Adobe and Google Analytics architecture, design, and implementation for digital strategy initiatives and marketing campaigns.
Collaborate with Marketing and Sales teams to implement and measure project KPIs using advanced analytics solutions. Partner with technology vendors to oversee configurations, governance, and integrations of vendor products. Conduct weekly assessments of digital alerts and audit metrics, continuously seeking automation and enhancement opportunities.
Stay informed on evolving privacy laws to ensure compliance and mitigate potential risks. Must-Have Qualifications:2-5 years of experience in digital analytics, with expertise in: Adobe/Google Analytics, Third-party SDK integrations, Digital tagging \& tracking, Campaign tracking, A/B testing \& client journey personalization, Tactics optimizationStrong understanding of customer data and analytics platforms, including Customer Data Platforms (CDP) and Adobe Experience Platform (AEP). Experience with MarTech product engineering, platform architecture, and data development.
Knowledge of federal and provincial data privacy laws and industry best practices. Strong project management, communication, and relationship-building skills. Ability to provide both quantitative and qualitative analytical insights.
Nice-to-Have Qualifications:Degree in business, math, marketing, finance, information management, statistics, or a related field. Experience in data modeling and statistical methodologies. Familiarity with ObservePoint and automated tagging/validation techniques.
Why Apply? Innovative Environment: Work with leading-edge Adobe and Google Analytics tools. Impactful
Work: Play a key role in enhancing digital sales strategies within a top-tier banking institution. Collaborative Team: Be part of a dynamic team of eight professionals, working closely with leadership and project teams. Join us in driving data-driven decision-making and optimizing digital experiences.
Apply today!
