Job Function:
Professional
Job Description:
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Develop and implement strategies that will deliver strong business results and deliver value within the psychiatric market
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Apply core marketing fundamentals and strong business acumen to:
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Conduct in-depth market research as well as internal and external stakeholder engagements to identify trends, competitive landscape, and customer insights specific to advancing the psychiatry business
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Design, execute, and manage omnichannel marketing campaigns, digital engagement models and customized content strategies towards targeted healthcare professionals
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Work compliantly and collaboratively with the Medical, Regulatory, Access and Sales Teams to lead the success of J\&J Innovative Medicine portfolio in the competitive landscape
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Analyze the effectiveness of marketing initiatives through metrics such as engagement, conversion rates, and sales performance, making data-driven adjustments as needed.
Qualifications Education:
- University degree (science or business related) is required. MBA is preferred.
Experience and Skills: Required:
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A minimum of 3 years previous product management and/or pharmaceutical commercial experience
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Strategic Thinking: Demonstrate intellectual curiosity and innovative mindset, in developing and executing breakthrough marketing strategies, aligned with business goals and compliance regulations.
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Analytical Skills: Proficient in analyzing market data, competitor activity, and customer insights to inform marketing strategies.
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Leadership Qualities: Capability to lead and inspire a team, fostering a collaborative and inclusive work environment.
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Communication Skills: Strong verbal and written communication skills for effective messaging and engaging diverse audiences, including healthcare professionals and patients.
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Project Management: Proven ability to manage multiple projects simultaneously with attention to detail and timeliness.
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Collaboration: Experience working cross-functionally with sales, medical affairs, and regulatory teams to ensure alignment and execution of marketing initiatives. Demonstrate ability to lead without authority.
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Digital Proficiency: Experience executing digital marketing and customer engagement tools and techniques, including content marketing
Preferred:
- English/ French bilingualism is an asset
eQuest
