Purpose of the role:
The Senior Associate, Marketing Science's role is to support the agency's mission to help our clients grow their business. By contributing to the delivery of analytical approaches -- typically across multiple clients -- the Senior Associate, Marketing Science helps PHD and our clients better understand the business impact of client investment. A key part of the role is collaborating with people across PHD -- to gain an understanding of the wider media \& marketing business and to contribute your perspective in supporting others.
The main focus of this function is: Product
An excellent Senior Associate, Marketing Science will blend analytical thinking, domain knowledge, communication and collaboration into their day-to-day work. They'll at managing complex analytical projects and actively practice using simple language to explain complex concepts.
The Role \& Expectations
Analysis:
- Familiarity with the detailed requirements of one or more key analytical approaches (e.g. marketing mix modelling, campaign lift analysis, surveys, marketplace analysis, etc...)
- Ability to manage complex analysis projects while maintaining a keen attention to detail and organizational oversight
- Effective use of a range of analytical tools including, for instance, Excel, Alteryx, R, Tableau
Communications:
- Be able to distil complex ideas into concepts that are easily understood and built upon by others
- A developing presenter that can create and deliver compelling decks
Agency Engagement:
- Partner with colleagues to better understand the implications of marketing science on other areas of the agency and vice versa
Media Acumen:
- Develop a grounding in media planning requirements and approaches
- Develop an understanding of how media agencies function
Innovation:
- Maintain a healthy curiosity about the approaches being undertaken around the agency, OMG and the industry
- Identify new analytical approaches and new ways to communicate findings
- Partner with people in other disciplines (e.g. performance, planning \& activation) to apply findings from analysis
Your Responsibilities
- Establish \& maintain fluency in the wide range of data and tools available for analysis
- Manage the extraction, translation and preparation of data on a range of projects while maintain exceptional accuracy
- Apply a range of analytical methods (including descriptive statistics, regression, light machine learning, data visualization) to contribute to a wide range of projects
- Support more senior members of the Marketing Science team in the development and delivery of projects
- Collaborate with colleagues to tailor communications to clients
- Contribute content and presentations to client education seminars
- Contribute to overall agency goals (e.g. development of case studies \& award submissions)
Expected Behavioral Attitude
In his/her mandate, the "Senior Associate" demonstrates the following skills:
- Attention to detail and commitment to accuracy
- Positivity, passion and determination
- Spirit of collaboration and teamwork
- Good management of emotions and intentions
- Effective communication with colleagues
- Organizational skills and rigor
- A sense of innovation
Core Competencies
- Analytical ability
- Professionalism
- Developing communication \& presentation skills
- Problem solving ability
- Sound judgment
- Curiosity -- an interest in media \& marketing and beyond
Desired Technical Skills
- Experience in SAS, SPSS, R or other advanced analytics software packages
- Experience / familiarity with concepts of database design and SQL
- Experience/ familiarity in ad-serving and web analytics tools
- Experience / familiarity with syndicated research sources/tools (Vividata, Numeris, Environics, Infosys, etc...)
- Experience / familiarity with digital ad effectiveness research
- Proficiency with Microsoft Excel and PowerPoint
