Marketing Manager- Cards Engagement

Blend360 • Toronto, Ontario, Canada • 9h ago

Drive sustained and profitable revenue growth through the planning, development and delivery of customer engagement marketing programs. As a member of the Marketing Planning and Delivery practice (within Canadian Banking Marketing), drives full-funnel marketing planning, and delivery of benefit-led campaigns that enable the Canadian Bank to achieve its strategic objectives.
Champions a customer focused culture to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
Supports marketing objectives to set and refine annual and quarterly marketing plans
Collaborates closely with Marketing's Customer Journey management groups to plan and execute customer driven action plans and marketing programs
Monitors consumer sentiment, market conditions, competitive activity, and short-term-demand opportunity on an ongoing basis to increase agility of planning processes and flexibility of budget deployment.
Leads and executes engagement strategies across the credit card portfolio, including new product launches, events, upgrades, card refreshes and integrating them within existing programs to promote a seamless client experience
Analyzes, and leverages insights drawn from market research and data analysis to establish the strategic direction of benefit-led campaign briefs.
Apply a deep understanding of Bank-wide and business partner needs, ensuring full buy-in (agreement) and participation of multiple business, channel, and marketing partners in a highly matrixed environment.
Collaborates with Marketing's Journey Management groups to establish efficient workflows that ensure clarity of roles and accountability for team members across both practices.
Supports development and deployment of creative assets, agnostic of media channels and across all touchpoints
Champions proper usage of the client's brand in Canada, in full compliance with global brand guidelines and the bank's visual identity continuum
Champions a high-performance environment and demonstrates a commitment to the client's values: accountability, passion, integrity and respect. Delivers results in accordance to the client's behavioral competencies. Creates an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives
Directs day-to-day activities in a manner consistent with the Bank's risk culture and the relevant risk appetite statement and limits.
Actively pursues effective and efficient operations of his/her respective areas, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational risk, regulatory compliance risk, AML/ATF risk and conduct risk, including but not limited to responsibilities under the Operational Risk Management Framework, Regulatory Compliance Risk Management Framework, AML/ATF Global Handbook and the Guidelines for Business Conduct.
Designing and implementing global customer-first strategies across all operating countries and ensuring that creative and media agency resources are best aligned to support global and divisional needs. Ensure best practices and global standards are implemented and followed in the global digital technologies and site deployments and develop and track global benchmarks and goals to measure performance.

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