The AIR MILES Reward Program is one of Canada's most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR MILES is a wholly owned subsidiary of the Bank of Montreal (BMO).
BMO is Canada's oldest bank and the 8th largest in North America with more than 12 million customers globally. Position OverviewThe Manager, Partner Growth \& Automation role is responsible for planning and executing marketing programs and campaigns for AMRP Partners Collaborating with key internal teams (such as Strategic Partnerships, Channel Marketing, Brand Marketing and Analytics \& Insight teams) the Partner Marketing Manager works to deliver against strategic omni channel marketing campaigns ensuring alignment with core KPIs and Partner business objectives. The broader team is also responsible for delivering scalable marketing solutions for a growing number of Partners within the AMRP Program.
The Partner Growth team plays a key role as the main day to day marketing contact and is responsible for making data driven insights to help formulate partner campaign plans. This role seeks new ways to add value, consistently meeting and exceeding day-to-day Partner needs. The Partner Marketing Manager is responsible for campaign performance, playing a key advisory role in creative development, channel strategy, segmentation, offer construct, budget allocation and additional campaign levers.
This role reports into the Senior Manager, Partner Growth and Automation. The Manager will create a trusted relationship with one or more AMRP Partners, Client Services, Analytics \& Insights, Product, Marketing Channel Strategy, Operations, as well as the entire marketing department aligning on plans to deliver on Program and Partner KPI's. Some campaign execution required.
This role is also responsible for leading and developing a team (2-3 direct reports) dedicated to campaign end-to-end delivery coupled with client management excellence. Responsibilities:Collaborate with the team to deliver and execute on the strategic marketing solutions designed to profitably acquire, lift, shift and retain Collectors on behalf of the Partners' business and meet or exceed Partner \& AMRP revenue targets. Marketing solutions include mass, targeted and/or on-shelf leveraging digital, Adtech and print channels
Work with a variety of growth Partner(s) to ensure alignment on details of marketing calendar and execution plan and providing updates back to the team
Work cross-functionally with other marketing teams in order to deliver an integrated marketing plan
Ensure campaigns are running efficiently and effectively working with cross functional teams to ensure automation, new ways of working are being implemented where possible and optimizing campaigns with supporting KPI's and measurement -- with a keen focus on enabling opportunities for automation at scale
Build, nurture and maintain a solid professional relationship with primary clients in close collaboration with Client Services, ensuring client is satisfied with service delivery and creative product, campaign optimization, etc. -- including resolution of issues
Contribute to the development of clients' long-term objectives and strategies and participate in planning discussions as required by maintaining a thorough understanding of the client's business -- marketing challenges, sales/revenue targets, category/industry competition
Support the strategic direction and development of assigned account/s, and work as a team with partners to offer input on strategy and planning to help build clients' business
Understand Partner business and marketing imperatives from both a strategic and financial perspective in order to identify opportunities that mutually benefit both businesses
Qualifications Bachelor's Degree and/or College Diploma in Business/Marketing Communication or related field
Strong project management skills, being able to multitask and work with cross functional teams to deliver omni channel Partner campaigns as well as exceptional attention to detail
Solid understanding of digital marketing and its latest trends. Loyalty experience an asset
Collaborative and strong at building relationships both internally and externally
Strong oral and written communication skills Critical thinker and strong problem-solving skills
Solid analytical skills with the ability to interpret data/results and ensure campaigns are designed for measurement
Ability to influence opinions and strategies based on marketing and loyalty expertise Exhibit a "one Team" attitude through efficient collaboration and sharing with peers as well as cross-functional Track-record of delivering on or above targets Curious/opportunistic mindset Sense of ownership and pride in your performance and its impact on company's success
