Analyst, Programmatic
Omnicom Media Group's programmatic team (OMG Programmatic) delivers market-leading programmatic media technologies and solutions to Omnicom clients all over the globe. Our wide range of products and services include, programmatic media buying for display, video, mobile, social, and emerging channels, audience segmentation, on-demand audience and media analytics, including custom insights, and programmatic strategy consulting.
Overall Responsibilities
The Programmatic team is the core of our organization, responsible for applying highly analytical and quantitative approaches to deliver campaign performance. The Analyst position is responsible for setting up, managing and monitoring campaign performance.
WHAT YOUR DAY WILL LOOK LIKE
Planning and Optimization
- Manage digital campaign execution on a daily basis, including setup, optimization and reporting across display (banner ad) and video (YouTube etc.) campaigns
- Master media buying-related technologies, including DSPs (Google, Amazon, etc.), DMP, 3rd party ad servers etc.
- Learn to understand client performance objectives and develop successful optimization strategies to meet them
- Understanding of campaign, ad server, impression, and user data that can help capitalize on key drivers of performance and identify opportunities for account growth
- As requested, work directly with partners or vendors to become fluent in new features, capabilities and/or troubleshoot client campaign issues
Insights
- Learn how to use reporting interfaces with campaign management tools
- Organize and pivot campaign data in a digestible fashion using Microsoft Excel
- Learn how to derive actionable insights based on campaign performance data
- Provide strategic campaign measurement recommendations that correlate to the targeting and brand objectives
DESIRED ATTRIBUTES
- Bachelor's degree in Marketing, Business, Economics, Statistics, Mathematics, Engineering, Finance and Sciences degrees preferred
- Proficiency in Microsoft Excel
- Prior marketing/ media agency experience is an asset
- Experience analyzing datasets preferred
- Digital experience: DSP, Google's Adwords, Ad Networks, Media Optimization, or SEM is an asset
- Pro-active and highly organized
Finally, Hearts \& Science is a great place to work with friendly and dynamic team members who work hard but play hard too! Of course, we are all working from home and staying very well connected. Some perks we offer are:
- Virtual Monthly Town Hall Meetings
- Comprehensive training program
- Full complement of health benefits (My \& Science)
- Flex Work Arrangement (Remote working, flex hours)
- "Special Days" (extra time-off days around statutory long weekends)
- Rewards \& Recognition program when you go above and beyond the call of duty
Hearts \& Science is committed to providing a diverse, inclusive, and safe work environment. We accommodate employees in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.
