Our client is a unique crown corporation based in downtown Vancouver, with satellite offices in various international locations. We are looking for a Manager of Marketing and Communications to join their team. This person will work from their Vancouver office full time for the first 1 month, and after that, a hybrid schedule.
This role involves engaging and supervising suppliers, managing contracts, including research, content, writing and design services, and collaborating cross-functionally with teams and outside stakeholders. The position manages multiple projects and often works under tight deadlines. The Manager negotiates with and coordinates multiple suppliers at any given time to ensure timely, high-quality final products for publication and public use.
The ideal candidate will come from the architecture, engineering, construction, forestry or management consulting industries. Responsibilities:Develops and implements comprehensive marketing and communication plans to increase market acceptance, influence issues and policy, and proactively position the industry and building solutions
Drives a content strategy and editorial calendar that supports digital-first marketing campaigns, including but not limited to the production of web, video, case studies, research-based articles, social media, e-newsletters, paid media, earned media and sponsorships
Plans and coordinates photography, drone and video shoots by regularly liaising with project and location teams on shot lists and key messages, and selecting, briefing and managing vendors and stakeholders through to completion of each project, including contract finalization, storyboarding, video sign offs and model release forms
Oversees asset accessibility in the organization's digital asset management system
Writes and/or manages writers to create content for a variety of communications channels, including digital platforms, paid and earned media, feature stories, media packs and industry publications, while ensuring that materials are designed, written, produced to meet the objectives of the market outreach program and its stakeholders
Leads the organization's domestic and international media monitoring program analyzing media to identify current or potential trends, opportunities and risks to the industry; and provides support on message and content development
Manages, supports and/or participates in tradeshows, events and tours involving custom-built itineraries to meet the requirements of the individuals or visiting groups
Works with key industry stakeholders, cross-functional teams and vendors to ensure alignment with industry initiatives, as well as consistency, accuracy and timeliness of content, key messaging and brand standards across all communications media, particularly digital formats and channels
Develops multi-channel digital marketing strategies and monitors performance data on an ongoing basis, with the goal of driving quality traffic and engagement through campaigns
Develops and negotiates sponsored content placements and other paid media
Manages the relationship with vendors to optimize reporting and campaign intelligence
Supports the promotion of the sector and online supplier directory to achieve performance targets
Contributes expertise and creative input into the development of marketing and communications strategies and workplans
Reviews data, media packs and research reports and recommends story ideas for marketing materials and communication tools for engagement with specified audiences
Conducts performance-measure evaluations, develops processes and metrics and works collaboratively with the market outreach team to leverage digital analytic tools and support data-driven decision making and performance reporting on results and impacts of investments
Updates program workplans in WrikePrepares and manages budgets, obtaining quotes and schedules for individual projects
Initiates, where appropriate, competitive Requests for Proposals or Requests for Qualifications processes
Receives and analyzes proposals and negotiates where necessary
Selects suppliers and drafts contracts for approval
Monitors progress to ensure timely delivery of products or services and may evaluate supplier performance
Qualifications:Post-secondary education or equivalent combination of knowledge, work experience and education in communications, marketing, or public relations.Minimum 8 years' relevant experience in marketing and communications from the architecture, engineering, construction, forestry or management consulting industries.Strong experience in the development and production of digital, broadcast and print materials
Strong experience in project management, contract management and supplier supervision
Excellent understanding of marketing and communications principles
Strong editing and writing skills appropriate for a variety of communications channels
Experience in managing paid media vendors
Campaign reporting and analysis skills with ability to establish goals and ROIKnowledge of digital marketing tools, channels and tactics are an asset
Self-starter with the ability to work in a team environment, take initiative, assess priorities and multi-task within a fast-paced work setting
Ability to perform with a high level of accuracy and attention to detail
Excellent organizational and time management skills; project management qualification is an asset
Excellent interpersonal communication skills, written and verbal, demonstrating a high level of tact, diplomacy and judgment
Flexibility and a positive approach to problem solving and conflict resolution, demonstrating a high degree of judgment and professionalism
Ability to work with stakeholders and government/industry representatives---building consensus and supporting collaborative working relationships
Computer literacy with good typing, formatting and experience in MS Office Suite of products (Word, Excel, PowerPoint, Outlook, Teams, SharePoint), Adobe Creative Suite (InDesign and Photoshop), content management systems (WordPress), digital asset management systems (Brandfolder), and project management systems and collaboration platforms (Wrike)
