The Senior Manager, Social, plays a pivotal role in delivering client business objectives through customized, insight-driven paid social programs. This role will oversee the execution of social media strategies, maintain strong relationships with social partners, and ensure that clients receive access to the most innovative and premium opportunities available. The Senior Manager will steward tactical social plan development, implementation, and optimization, providing ongoing performance reporting to maximize return on investment.
ResponsibilitiesSupport the development of highly strategic and innovative paid social media strategies that align with client campaign and business objectives. Own all aspects of paid social campaign management, including platform builds, Prisma entry, quality assurance, optimizations, pacing, and post-campaign analysis. Ensure seamless execution across all social initiatives.
Engage with clients to understand their business needs, deliver insightful performance recaps, and present strategic recommendations. Build and maintain strong relationships with clients and social platform partners to ensure premium access to opportunities and up-to-date industry trends. Mentor junior team members, overseeing their day-to-day activities.
Provide oversight, training, and support to ensure continuous learning and professional growth within the team. Collaborate with Strategy, Marketing Science, and Activation teams to drive innovation and capability development in paid social programs. Ensure social initiatives are seamlessly integrated with broader media strategies across channels.
Build and maintain relationships with key social platform partners, staying informed on the latest trends, best practices, and opportunities to enhance capabilities for clients. Continuously monitor campaign performance, providing insightful performance reporting and optimization recommendations to maximize ROI and drive client success. Conduct platform-level forecasting and identify opportunities for growth and efficiency within paid social programs.
Support the implementation of internal processes and quality control initiatives to ensure error-free execution of tasks and continual improvement across all social campaigns. Leverage Omni, our people-based marketing platform, to drive targeted audience activation, develop innovative channel planning strategies, analyze digital content inventory, and contribute to the overall success of marketing initiatives. EducationRelevant post-secondary education, training, or equivalent experienceCertificationsMeta BlueprintMeta ValuepropAdditional Certifications: TikTok Academy, Snap Focus, Pinterest Academy, Reddit FundamentalsSkillsStrong Analytical (Advanced) (Advanced) and strategic thinking (Advanced) (Advanced) abilities, with the capability to derive actionable insights from Data (Advanced) (Advanced).
Exceptional Communication (Advanced) (Advanced) and interpersonal (Advanced) (Advanced) skills, with the ability to collaborate effectively with cross-functional teams and build relationships with external partners. Campaign Management (Advanced) (Advanced) Managing the end-to-end execution (Advanced) of paid social campaigns (Advanced), from strategy development to Optimization (Advanced) and post-campaign analysis (Advanced). Proficiency in Media Planning (Expert) (Expert) (Proficient) and buying tools and platforms (Expert) (Proficient)Presentation (Advanced) \& Communication Skills (Advanced) Effectively presenting recommendations and insights to clients and internal teams, fostering strong relationships and clear communication.
Exceptional narrative (Expert) skills, demonstrated ability to craft compelling stories that engage the audience, convey complex ideas clearly in order to effectively detail a strategy, problem, solution or Initiative. Experiences2-3 years of paid search experienceStrong knowledge of media planning, buying, and optimization across various channels. Key Performance Indicators (KPIs)Learn and utilize Omni, OMG's people-based marketing platform, including contribution and collaboration for Audience development within Omni platform for activation, Studio for channel planning ideas, an digital content for inventory analysis and assessment, and more.
COMMITMENT TO IDEAOMG is dedicated to cultivating a workplace that not only respects but actively champions Inclusion, Diversity and Equity through Action (IDEA). This commitment ensures that our workforce composition intentionally reflects the rich cultural mosaic of Canada with representation from various dimensions of diversity. It also drives how our team members, leadership, client services, employment practices, and relationships with all stakeholders are shaped.
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