Digital Advertising Specialist (Search Engine Marketing)
Department: Marketing
Employment Type: Fixed Term - Full Time
Location: Vancouver
Compensation: $82,000 - $94,300 / year
Description
Hi there, we’re Article. ? Since 2013, we have been redefining the furniture industry one sofa at a time, it’s not easy — it requires solving challenging, meaningful problems. This is where you come in, as a Digital Advertising Specialist, you'll manage the day-to-day of our Google Shopping and Google Search, and explore new Direct Response-DR channels.
This position is a fixed-term for 13-15 months.
Phone interviews will start on June 4th
Video Interviews will begin week of June 16th with the Manager
Final Interview will follow afterwards in Person at our HQ office
Ideal start date: July (date is flexible)
Why We Need You:
You are an experienced Digital Advertiser who can run effective Ad campaigns that convert clicks into customers and maximize Return on Ad Spend (ROAS). You will work cross-functionally with vendors and our digital marketing team to drive revenue and customer acquisition.
Reporting to the Digital Advertising Manager, you will assist with Google Shopping and Google Search ads strategy and handling operations related to campaign, execution, analysis, and reporting.
This is an exciting opportunity for an analytical, outcome-driven person with excellent communication and organizational skills.
Why Article?
As a Particle (people of Article), you will have a high level of autonomy to solve challenging, meaningful problems the best way you can. That means you’re trusted to explore solutions you believe will work best (you’re the expert, after all). You’ll do all this while growing your skills within a company that is redefining the furniture industry.
About the Team:
We are a hybrid team - you'll be in the office 3 days per week (Monday, Wednesday, and Thursday)
What You’ll Do:
Consistently improve the Paid Search program by measuring success through metrics such as CTR, CPC, CPA, ROAS, and other conversion and action-driven indicators.
Provide campaign reports and analyses to senior leaders and internal stakeholders, highlighting successes and recommending future enhancements.
Review trends and auction insights, and work towards data-driven recommendations based on current search demand and business performance.
Collaborate with Google and other external vendors to discover new opportunities for deploying, executing, and enhancing campaign strategies and identify new methods for scaling performance.
Work collaboratively with analytics, technology, creative, brand, and e-commerce teams to ensure that all aspects of the program are well-coordinated and in sync.
Document best practices and develop Standard Operating Procedures-SOPs.
We use G Suite (Gmail, Sheets, Google Docs, Meet, etc) to work and Slack to collaborate and communicate, with your choice of Mac or PC device.
Who You Are:
3+ years of experience in digital advertising specific to Google Ads.
Managing a seven-figure yearly digital advertising budget.
Expert at Google Ads (Shopping, Performance Max, and Search), preferably for eCommerce businesses.
Experience with Shopping Feeds, Google Merchant Center & Feed Management Tools.
Strong analytical and problem-solving skills. Ability to create custom reports using data suites and databases, including Google Sheets (or Excel), GA4, Looker Studio (former Google Data Studio), and Tableau.
Proficiency in A/B testing and other experimentation methodologies.
BIG PLUS: Familiarity with Marketing Mix Modelling-MMM and Incremental Lift testing.
Proficient with G-suite / Microsoft Office Suite or related software.
Strong desire to learn, a natural curiosity, and an obsession with growth performance.
Deploying and maintaining marketing automation.
Legally able to work in Canada
Completion of criminal background check
Perks & Benefits:
Wealth:
The salary range is $82,000 to $94,300. The starting salary will be determined by your transferable skills, knowledge, work experience, and the hiring team’s budget, which is based on business needs, market compensation data, and internal equity
Life:
15 days of vacation
6 well-being (sick) days
1 Inclusion and Diversity Day
Hybrid work: 3 days a week in the office
Work remotely (anywhere in the world) for up to 3 weeks
Total Health:
Excellent extended health and dental benefits packages
$1000 health/lifestyle spending account for your total physical and mental well-being
TELUS Health App
Mental Health Assistance/Counseling
Virtual medical appointments
Office Space:
The Article HQ is a converted warehouse, with an open accessible layout and no offices (even for our founders)
Work from your desk, an Article sofa, collaboration spaces, or a private meeting room
Standup desks can be requested too
Our kitchens are stocked with salty, sweet and healthy snacks, & all the premium coffees and teas to keep you buzzing
Onsite fitness equipment with showers and towel service
Pickleball, badminton, and table tennis matches happen, from very competitive to very casual
A dog-friendly office - well-socialized pups are welcome
Getting here:
Free street parking (first come, first serve; no reserved spots for senior leaders)
Indoor secure bike storage with change rooms and showers
20-minute walk to either Main Street- Science World or VCC Clark Skytrain stations
Extra:
45% discount on our entire product range (15% for friends and family)
*Prorated
INDARTICLE
