AbeBooks is seeking a Marketing Manager to support our global email marketing
efforts and lifecycle strategy. This role will be responsible for executing and
optimizing strategies that drive customer engagement and retention across our
worldwide marketplace, contributing to our business growth.
The ideal candidate is a data-driven, analytical lifecycle marketer. You should
have strong strategic thinking, effective communication skills, and demonstrated
success in customer-centric email marketing. You should have experience with
automated lifecycle journeys in B2C and proficiency with data manipulation tools
like Tableau or Excel. You are detail-oriented, analytical and eager to learn in
the rapidly evolving digital landscape.
Key job responsibilities
- Execute and optimize our global email marketing programs, from engagement to
retention efforts
- Use SQL to build audiences, implement new segmentation strategies, creating
personalized experiences that scale
- Maintain and optimize automated email programs
- Support promotional campaign execution in collaboration with our brand
marketer
- Work with cross-functional teams including product, engineering, business
intelligence, and customer success to implement lifecycle initiatives
- Monitor and report on key performance metrics
- Keep up with lifecycle marketing trends and help implement new email
technologies and methodologies
About the team
At AbeBooks, our mission is to enable people to discover and own the books they
love by bringing together the broadest selection of physical books anywhere. We
are a global online marketplace for books and collectibles with hundreds of
millions of new, used, rare and out-of-print books listed for sale by thousands
of sellers.
