With over 1.3 million members RAC is one of WA’s most iconic and trusted brands. We are a purpose-led member organisation striving to create greater value for our members and deliver on our purpose to be “The driving force for a better WA.” As a Digital Analyst within our Brand & Marketing team, your expertise will drive the success of marketing campaigns and equip marketing teams to optimise digital marketing performance. We’re looking for a digital analyst who possesses a deep understanding and hands on experience within data visualisation and analysis. Who uses their curiosity to seek out valuable insights to assist in improving marketing performance. You will develop and maintain performance dashboards and reports in addition to maintaining queries required for data transformation from Google and Microsoft platforms. Reporting to the Senior Digital Analyst, you will partner with marketing stakeholders to promote a data led culture. What will you be doing? Develop and present data visualisations to support marketing strategies and inform decisions across paid and organic marketing channels. Generate and maintain business performance dashboards and other media performance reporting to provide critical insights to the brand and marketing team, as well as the broader business. Engage with stakeholders to understand requirements, communicate insights, and make recommendations. Partner with internal and external data teams to retrieve, enrich, segment, and establish actionable insights. Researching trends across all digital channels to stay current with industry analytical trends and data. Promote digital data literacy within the department. Support the senior digital analyst in delivering the digital analytics roadmap. What are we looking for in you? Demonstrated experience working in a similar digital analytics role. Strong business acumen, adept at deriving customer-centric insights aligned with organisational goals and marketing best practices Exceptional analytical and problem-solving skills with a meticulous eye for detail Strong communication skills – verbal and written to break down complex topics into simple narratives, solutions and ideas for non-technical audiences The ability to navigate ambiguity and experience in analysing both structured and unstructured data Demonstrated understanding of marketing channels, including paid search, SEO, social media (paid & organic), programmatic, and email marketing Experience with data visualization tools (Power BI) Extensive SQL experience Advanced proficiency in Microsoft Excel and PowerPoint Relevant tertiary qualification with a depth of subsequent relevant experience in marketing and/or data analysis field, or an equivalent level of knowledge gained through any other combination of education, training and/or experience. What can we offer you? A workplace culture where our people feel valued, respected and empowered Work in flexible ways that meet work/life commitments and support wellbeing Professional career development and training Free Roadside Assistance and discounts on RAC products and services including Insurance, Holiday Parks and Resorts, Security, Finance and Auto Services Be part of a purpose led organisation that gives back to the WA community Opportunities for community engagement and corporate volunteering A very active Social Club – join one of the most active social clubs in Perth with over 900 members To apply for this exciting opportunity, please submit a 1-page cover letter outlining your suitability and interest in the position along with your resume. Applications Close COB Wednesday 18th June 2025. We encourage you to apply as soon as possible, as RAC reserves the right to close this vacancy without notice. #BetterJourneysRAC #LI-TM1 RAC is a purpose-led member organisation. Established in 1905, RAC has evolved into one of the most trusted organisations in the state, with more than 1.3 million members. At RAC we don’t have shareholders. That means we reinvest our profits for the better of our members and our State. Our Purpose is to be the driving force for a better WA. Our Vision to 2030 is to create a safer, sustainable and connected future for Western Australians. Our Mission is delivering great member services and experiences, whilst inspiring positive community change that makes life better in WA. RAC is an equal opportunity employer. We continue to build an inclusive workplace where we respect and celebrate differences. We encourage applications from diverse groups including Indigenous and Torres Strait Islander people, physical ability, all ages, LGBTQI+ identities, all languages and diverse cultures and backgrounds. For any assistance please contact recruitment@rac.com.au
