As a Marketing Specialist on our Portfolio Marketing team, you will play a pivotal role in advancing product marketing, sales enablement, and growth initiatives. You will take full ownership of Storylane, managing its implementation and optimization to support product marketing campaigns. You will work closely with Sales teams to deliver impactful product training demos and provide interactive demos that clearly communicate the value of the product to potential customers—helping accelerate deal velocity and deepen product understanding. You will also contribute to growth and demand generation efforts by increasing website conversion rates through bespoke interactive demo experiences, ultimately driving pipeline growth. Primary Responsibilities: Storylane Management: Oversee the development, adoption, and tracking of Storylane demos across W&I to streamline GTM and Demand Generation initiatives. Manage the implementation and optimization of Storylane to support product marketing campaigns. Collaborate with Sales teams to deliver impactful product training demos and interactive experiences that accelerate deal velocity and deepen product understanding. Increase website conversion rates through bespoke interactive demo experiences to drive pipeline growth. Sales Enablement Support: Support the design and production of key sales enablement assets such as pitch decks, proposals, and one-pagers. Collaborate with sales and product marketing teams to ensure alignment on messaging and asset delivery. In-Product Marketing: Drive the design of in-product marketing assets such as gated feature pages, pop-up cards, and other UX-driven elements. Create unique product assets for new feature releases to enhance positioning, including feature GIFs and visuals. Creative and Web Support: Apply design and UX expertise to web-related projects to ensure a seamless and engaging digital experience. Support creative initiatives as an adjunct designer to maintain visual consistency and deliver high-quality creative output across campaigns. Occasionally support the creative development of event booths and similar materials for marketing needs. Come as You Are Nasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation. At Nasdaq, we’re proud to be the engine behind the world’s capital markets. But we don’t stop there. We build the technology that drives transparency, trust, and access—helping economies grow and people thrive. Our purpose is to advance economic progress for all. Whether you’re a client, a colleague, or part of our broader community, we’re here to move markets—and possibilities—forward. Join our Talent Community to stay in the loop on upcoming roles, events, and new opportunities across Nasdaq. Our hybrid work model, NasdaqBlend, gives you flexibility to do your best work—whether that’s from home, in the office, or a mix of both. Check the job listing or reach out to our team for role-specific details. We’re a global team of over 8,500 innovators across 38 countries, united by a shared purpose: advancing economic progress for all. It’s not just what we do—it’s how we do it, together. Want a deeper look into our culture? Explore our Culture Book. We support your success through You&Q, our total rewards program that covers every dimension of life—from building wealth and growing your career to prioritizing well-being and family care. Join the Team Advancing Economic Progress for All.
