- Work for an iconic brand in a truly global environment
- Brand new role with a strategic B2B focus
- PT role - 3 days per week with remote work options
The Role
At The Brand Power Company, we connect brands with millions of consumers through
content that informs, inspires, and influences purchase decisions. For over 35
years, we’ve been so focused on helping the world’s biggest brands tell their
stories that we’ve rarely stopped to share our own. But we think we have a
pretty amazing story to tell – and we’re ready to tell it.
We’re excited to introduce a brand new Marketing Manager role based at our
global headquarters in Toronto. Initially part-time (3 days per week, with
potential to grow into full-time), this is a rare opportunity to step into a
blank canvas role and shape it as your own. Our clients consistently tell us how
our powerful platforms have transformed their businesses – and we’re eager to
help many more. Working closely with our high-performing sales team, you’ll
elevate our brand presence, engage clients and prospects, and drive meaningful
impact at the top of the sales funnel to fuel commercial growth. We’re seeking a
seasoned storyteller and strategic brand builder with a B2B focus to amplify our
presence and help our teams deliver extraordinary results.
This ain't always a 9-5 gig - because of our global footprint the role may
require you to complete some tasks at odd times, but we offer plenty of
flexibility and autonomy in return.
The Brand Power Company
The Brand Power Company (a WPP company) is the world’s leading provider of
endorsement advertising platforms across television, digital and social. We’re
big fans of authenticity. Not just in the solutions we provide clients
globally, but in the people we welcome to our team. Genuine team players up for
collaborating, creating and celebrating awesome results for our business. We
know passion beats pretence and that it’s the down-to-earth who best step up to
any challenge. We champion diversity. We collaborate across thirteen offices
worldwide. We’re expanding into new markets. We champion flexibility. With more
than 100,000 staff based in 110 different countries, WPP is the world's largest
creative transformation company and is home to some of the biggest
communications, advertising and media agencies, including Ogilvy, GroupM, Grey
and Wavemaker. A career with The Brand Power Company opens up endless
opportunities to learn and grow within a powerful network of WPP brands.
Key Responsibilities
- Build and deliver a marketing strategy that grows our brand, showcases our
offerings, and positions us as the #1 choice for global brands.
- Applying a B2B focus, partner with sales teams to run multi-channel campaigns
(digital, social, events) that engages clients and drives top-of-funnel
growth.
- Collaborate with our in-house Creative team to develop impactful content that
highlights our platforms and partnerships.
- Grow and manage our social media presence to boost engagement and visibility.
- Drive brand visibility through strong media relationships and impactful
exposure in trade press, mainstream media, and key industry events/trade
shows.
- Track and optimise campaign results to maximise reach, influence, and ROI.
- Maintain our website showcasing client successes, expert insights, and news
to drive interest.
What You Can Do Matters More Than What’s On Your CV
We value an open mind, a desire to succeed, and good old-fashioned hard work
over a laundry list of skills. If you think you have what it takes but don’t
tick every box, we encourage you to give us a shot. We’d love to meet the real
you and see what’s in your toolbox.
Our Qualifications & Experience Wishlist
- Post-secondary qualification in marketing, communications, business, or a
related field.
- 4+ years’ experience in marketing – ideally with a B2B focus –with a proven
track record of driving measurable results and revenue growth.
- Strong skills in campaign planning, content creation, and digital marketing.
- A strategic, proactive mindset – you’re commercially savvy and bring creative
ideas to the table.
- Experience in CPG, pharma, retail, or multi-market environments is a plus.
Benefits
- Competitive base salary (circa $50-60k CAD commensurate with experience for 3
days p/week) and annual discretionary bonus
- 4 weeks vacation + additional discretionary leave
- Full medical benefits
- Hybrid work pattern - work a few days from our Downtown Toronto office and
the rest from home
- Endless opportunities to learn and grow within WPP’s global network
