We’re looking for a Lifecycle Marketing Manager to own user retention and feature adoption, reporting directly to the founders. The role is both technical and creative, you will be responsible for engaging, educating, and retaining both marketplace and subscription users through email, in-app messaging, and feature marketing campaigns. The ideal candidate is analytical, creative, and self-motivated. You are able to plan, execute, and measure lifecycle initiatives end-to-end with little guidance.
This is the perfect role for someone that is hungry to make real impact at a growth-stage company. This is a hands-on position where you'll be responsible for the full product lifecycle and be able to impact thousands of users.
Key Responsibilities:
Own lifecycle marketing campaigns across email, popups, and in-app messaging to drive engagement, retention, and upsell.
Plan and execute feature GTM campaigns (launch emails, adoption flows, educational content) to ensure new features are discovered and used.
Build churn-prevention and winback flows to improve subscription and marketplace retention.
Write compelling copy for lifecycle touchpoints and feature campaigns.
Segment users and personalize communication to increase activation and long-term engagement.
Build and document repeatable processes for lifecycle campaigns, ensuring emails are consistently launched, tested, and measured.
Monitor and improve email deliverability (domain reputation, list hygiene, bounce/complaint rates) to maximize inbox placement.
Collaborate with PM and founders to align lifecycle initiatives with ongoing experiments or product launches.
Analyze lifecycle and retention data to form insights and optimize campaigns.
Report regularly on retention and lifecycle KPIs to the founders.
Speak with users to understand pain points and opportunities for re-engagement.
Plan features or experiments in the product related to retention.
Experience managing lifecycle/CRM marketing in a product-led growth (PLG) company.
Strong understanding of user retention levers, subscription dynamics, and churn prevention.
Excellent copywriting skills across email and in-app messaging.
Knowledge of email deliverability, segmentation, and marketing automation tools.
Data-driven mindset with experience running and measuring lifecycle experiments.
Comfortable working in a scrappy, fast-paced environment with limited resources.
Generalist operator who can own strategy, execution, and reporting end-to-end.
Self-sufficient and accountable to deadlines.
Able to translate findings into product changes or new features.
Not mandatory, but highly valued:
Personal projects that demonstrate your abilities pertaining to this role
Previous experience with 2-sided marketplaces
Remote role with possibility to meetup with other Vancouver based team
$80k-$100k/year (CAD $110,000 - $140,000)
2 weeks paid vacation
Annual cash performance bonus based on the growth and performance of the company
Significant growth potential in both role and compensation as we continue to scale
