About The Role
Peloton empowers people to live fit, strong, long, and happy. We’re on a mission
to bring integrated fitness and wellness experiences to our Members anytime,
anywhere. Canada is one of Peloton’s largest markets and a key region for
growth.
We’re seeking a passionate and commercially minded Senior Manager, Canada
Marketing to lead our marketing strategy and execution in the country. Reporting
to the Senior Director, International Marketing, you will serve as Peloton’s
marketing lead for Canada — partnering closely with the Canada GM and global
teams — to drive brand growth, member acquisition, and engagement. You will also
help drive market entry and launch planning activities for non-Canada markets in
the future.
This role requires experience in balancing big-picture strategy and executing
plans within a fast-paced, global environment. The successful candidate must be
based in Toronto or New York, working from a Peloton office at least 3 days per
week, and be open to flexible hours when needed. This role requires 25% travel.
YOUR DAILY IMPACT AT PELOTON
- Own the development and delivery of Peloton’s Canada marketing strategy,
aligned with global objectives and local growth targets.
- Lead integrated marketing plans across channels, including brand, digital,
partnerships, and retail, ensuring consistent execution and measurable
impact.
- Partner with global teams to localize campaigns for Canada and create
market-specific activations where required.
- Drive in-store activations across Peloton’s 1P retail showrooms in Canada, as
needed.
- Launch new 3P retail partners and drive commercial partnership objectives
through retail partner marketing strategies and plans.
- Drive influencer and ambassador programs in partnership with global Creator
and local Comms teams.
- Collaborate with global media and growth teams to optimize acquisition and
retention through localized media, lifecycle marketing, and CRM.
- Identify and activate local partnerships and brand collaborations to expand
awareness and member growth.
- Lead Canadian brand events and activations.bl
- Partner with PR/Comms colleagues to create and amplify campaigns and
activations in-market.
- Manage the Canadian marketing budget, ensuring efficient allocation and ROI.
- Define KPIs, track performance, and feed insights into global and local
planning cycles.
- Support strategy development and launch planning activities for new market
entry outside Canada, as Peloton scales its international presence.
- Act as a key member of the Canada leadership team, partnering with the Canada
GM on strategic priorities and ad hoc initiatives.
You Bring to Peloton
- Significant marketing experience for leading consumer brands, ideally within
a global, matrixed organization.
- Deep knowledge of the Canadian market and all its provinces, including an
understanding of local consumers, media landscapes, and retail environment.
- Proven ability to develop and execute integrated marketing plans across
brand, digital, retail, and partnerships.
- Demonstrated success balancing strategic leadership with hands-on campaign
delivery.
- Strong commercial acumen and experience driving both acquisition and
retention programs.
- Comfortable analyzing performance data and translating insights into action,
yet equally skilled at crafting compelling brand stories.
- Excellent project management skills, with ability to prioritize, multitask,
and deliver in a fast-paced environment.
- Strong collaboration skills with ability to work cross-functionally with
global and local teams.
- Experience managing budgets and agency/partner relationships.
- Experiences leading new market launches is a plus.
- Prior experience in fitness, wellness, or subscription-based consumer
businesses is a plus.
- Exceptional communication and influencing skills, with high attention to
detail.
- Proficiency in English and French language is a must.
LI-GP1
LI-Hybrid
ABOUT PELOTON:
Peloton (NASDAQ: PTON) provides Members with expert instruction, and world class
content to create impactful and entertaining workout experiences for anyone,
anywhere and at any stage in their fitness journey. At home, outdoors,
traveling, or at the gym, Peloton brings together innovative hardware,
distinctive software, and exclusive content. Founded in 2012 and headquartered
in New York City, Peloton has millions of Members across the US, UK, Canada,
Germany, Australia, and Austria. For more information, visit www.onepeloton.com.
Peloton is an equal opportunity employer and complies with all applicable
federal, state, and local fair employment practices laws. Equal employment
opportunity has been, and will continue to be, a fundamental principle at
Peloton, where all team members, applicants, and other covered persons are
considered on the basis of their personal capabilities and qualifications
without discrimination because of race, color, religion, sex, age, national
origin, disability, pregnancy, genetic information, military or veteran status,
sexual orientation, gender identity or expression, marital and civil
partnership/union status, alienage or citizenship status, creed, genetic
predisposition or carrier status, unemployment status, familial status, domestic
violence, sexual violence or stalking victim status, caregiver status, or any
other protected characteristic as established by applicable law. This policy of
equal employment opportunity applies to all practices and procedures relating to
recruitment and hiring, compensation, benefits, termination, and all other terms
and conditions of employment. If you would like to request any accommodations
from application through to interview, please email:
applicantaccommodations@onepeloton.com [applicantaccommodations@onepeloton.com].
At Peloton, we embrace technology, including AI, to enhance productivity and
accelerate innovation in the work we do for our members. However, in our hiring
process, our priority remains in getting to know you and your unique
qualifications. To ensure a fair and equitable process, we do not permit the use
of AI tools during any stage of the application and interview process. In
considering you as an applicant, we want to understand your skills, experiences,
and motivations without mediation through an AI system. We also want to directly
assess your communication skills without the use of an AI tool.
Qualified applicants with arrest or conviction records will be considered for
employment in accordance with the Los Angeles County Fair Chance Ordinance for
Employers and the California Fair Chance Act, the City of Los Angeles Fair
Chance Initiative for Hiring Ordinance and the San Francisco Fair Chance
Ordinance, as applicable to applicants applying for positions in these
jurisdictions.
Please be aware that fictitious job openings, consulting engagements,
solicitations, or employment offers may be circulated on the Internet in an
attempt to obtain privileged information, or to induce you to pay a fee for
services related to recruitment or training. Peloton does NOT charge any
application, processing, or training fee at any stage of the recruitment or
hiring process. All genuine job openings will be posted here
[https://www.onepeloton.com/careers] on our careers page and all communications
from the Peloton recruiting team and/or hiring managers will be from an
@onepeloton.com [http://onepeloton.com/] email address.
If you have any doubts about the authenticity of an email, letter or telephone
communication purportedly from, for, or on behalf of Peloton, please email
applicantaccommodations@onepeloton.com before taking any further action in
relation to the correspondence.
Peloton does not accept unsolicited agency resumes. Agencies should not forward
resumes to our jobs alias, Peloton employees or any other organization location.
Peloton is not responsible for any agency fees related to unsolicited resumes.
