ABOUT ALAYACARE
At AlayaCare, we’re more than just a fast-growing SaaS company, we’re a team of
people passionate about transforming home healthcare. Our cloud-based platform
empowers care providers around the world to deliver better outcomes for their
clients.
With 550+ employees across Canada, the US, Australia, and Brazil, we’re united
by a shared mission and a strong culture of transparency, growth, and human
connection. Whether you're early in your career or a seasoned expert, AlayaCare
offers the opportunity to grow your impact, your skills, and your career.
About the Role
We're looking for a Business Development Representative (BDR) to join our Sales
team. In this role, you will play a key part in driving pipeline growth by
identifying, engaging, and qualifying potential customers. Your day-to-day will
involve outbound prospecting and converting inbound leads, always with the goal
of generating new business opportunities for the sales team. If you're a
motivated, coachable, and results-oriented individual with a passion for
building relationships and driving impact—this is the role for you.
What You’ll Do
- Own and manage outbound prospecting and inbound lead conversion within an
assigned territory, proactively identifying new business opportunities.
- Maintain CRM excellence by ensuring accurate and up-to-date data entry in
HubSpot to support efficient sales processes.
- Develop personalized outreach strategies based on industry insights, pain
points, and buyer personas.
- Execute strategic outreach via cold calling (30+ dials/day), personalized
email sequencing, and LinkedIn engagement to connect with key
decision-makers.
- Develop and nurture relationships within assigned accounts, mapping multiple
contacts to build engagement and influence the buying process.
- Consistently meet and exceed KPIs related to outreach activity, lead
qualification, and pipeline contribution.
- Master best-in-class prospecting techniques through continuous learning and
adaptation of outreach strategies, objection handling, and messaging
refinement.
- Work closely with Sales Leaders to refine ICP (Ideal Customer Profile),
messaging and outbound campaigns.
- Qualify accounts based on ICP criteria, ensuring targeted and high-value
outreach efforts.
- Conduct thorough research on organizations, key stakeholders, and industry
trends to personalize outreach and maximize impact.
- Represent the company at industry events, conferences, and meetings when
opportunities arise to expand brand awareness and network with potential
customers.
What You Bring to the Team
- 0–2+ years of experience in B2B sales, business development, or lead
generation (SaaS or healthcare experience is a plus).
- Bachelor's degree or college diploma in Business, Marketing, Communications,
or a related field preferred.
- Willingness and ability to cold call C-suite executives and engage multiple
stakeholders within organizations.
- Ability to manage and develop relationships across 1,000+ accounts using
multi-threaded engagement strategies.
- Experience with CRM systems (HubSpot preferred) and familiarity with Outlook,
ZoomInfo, LinkedIn Sales Navigator, and Gong.
- Self-starter with a positive attitude, persistence, and a results-driven
approach to prospecting and pipeline development.
- Strong organizational and reporting skills to communicate activity tracking,
pipeline updates, and performance.
- Excellent relationship-building skills and the ability to quickly establish
credibility with prospects.
- Foundational understanding of the sales process, prospecting techniques, and
lead qualification.
- A strong desire to grow within the organization—whether as a Senior BDR,
Account Executive, or in a cross-functional role.
- Commitment to providing a high-quality experience for prospects, with a focus
on uncovering and addressing challenges.
- Ability to thrive in a fast-paced, high-growth environment while managing
multiple priorities.
WHY JOIN ALAYACARE?
Work With Purpose
At AlayaCare, you’ll help build technology that empowers care providers and
improves outcomes for patients and families. Every line of code and every
customer interaction contributes to making care more connected, accessible, and
human.
Grow in a High-Trust Culture
We believe in transparency, feedback, and assuming positive intent. Here, you’ll
feel safe to share your ideas and career goals, and be supported to achieve them
through mentorship, career mobility, and a promote-from-within philosophy.
Balance That Works for You
We value flexibility and well-being. From “Wellness Fridays” to volunteer time
off, to flexible vacation, we make sure you have the space to recharge,
contribute to your community, and live your best life.
Benefits That Matter
-
Equity in a well-funded, scaling company.
-
Comprehensive health benefits, telemedicine, and lifestyle spending
accounts.
-
Parental leave top-up and family support programs.
Inclusive by Design
We celebrate diverse perspectives and foster belonging through our DEIB
initiatives. Employee-led events, summits, and social activities, both in-person
and virtual, create meaningful connections across our global teams.
Location and Work Model
At AlayaCare, our hybrid model includes set in-office collaboration days (2x per
week), and it is expected that team members are present in the office on those
days to foster connection, innovation, and teamwork.
READY TO JOIN US?
Apply today and be part of a company that makes a real difference in the future
of home and community care. Not the right role for you? Share this posting with
someone who might be a great fit.
AlayaCare uses AI tools during our hiring process to support fair, consistent,
and objective decision-making. Some initial screening steps may be automated to
help identify qualified candidates. If your application is declined
automatically, you may request a human review.
We’re committed to creating a workplace where everyone belongs. If you require
accommodation during the application process, please reach out
to talentacquisitionteam@alayacare.com [talentacquisitionteam@alayacare.com].
