GALE is the world’s first and only Business Agency. We bring business strategy to brand storytelling to drive enterprise value. With expertise in strategy, media, CRM, creative, performance marketing, and technology, GALE creates integrated marketing systems and campaigns that grow businesses in significant ways. Founded in 2014, the agency has since been named AdAge’s Business Transformation Agency of the Year and Adweek’s U.S. Media Agency of the Year and has been recognized for its innovative creative at the Cannes Lions.
We work with brands such as Delta, Uber, Starbucks, Chili’s, Hard Rock, MilkPEP, Diageo, Cotton, IHG and more. If you’re driven by a passion to build something great, a desire to innovate, and a commitment to achieve excellence in your craft, GALE is a great place for you!
GALE has eight offices around the world, including New York, Toronto, Los Angeles, Austin, Denver, Kansas City, London, and Bengaluru. GALE embraces a hybrid, flexible workplace
Your Impact
GALE is seeking a highly motivated and ambitious Associate Manager, Programmatic responsible for managing client campaigns, monitoring campaign performance, as well as managing data to deliver campaign insights. They must possess excellent active listening skills to understand client needs. Can translate those needs into trading objectives, the willingness to implement trading strategies into trading systems, as well as dive deep into large data sets, execute analysis, and develop advertiser insights. Programmatic Analysts work to ensure campaigns run smoothly - troubleshooting technical issues, delivering reports, and optimizing campaigns to client objectives, while delivering valuable insights to the client.
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What you will be doing
Develop, execute and communicate programmatic campaign strategies
Deliver insight into the implications of campaign constraints, such as scale, ramp up time, creative used and cost per conversion
Contribute to clients' business growth by identifying new opportunities and encourage planning teams to implement creative solutions
Maintain knowledge of media technology buying platforms and analytics tools
Assist in the evaluation of new tools, opportunities or enhancements for integration efforts to improve the value of the marketing dataset
Support and educate planning teams in identifying opportunities and delivering recommendations to clients
Work independently with guidance from management regarding overall goals and objectives
Set up campaigns accurately in different systems, ensuring ad tags and creative are loaded correctly into the systems. If appropriate, make sure the creatives are approved before campaign launch date
Trafficking and executing programmatic campaigns using a variety of Demand Side Platforms in market
Provide strategic campaign measurement recommendations that correlate to the targeting and brand objectives
Aggregate research from comScore, etc. to identify targeted media buys
Generating analyses and ROI reports against each media buy
Collaborating with Programmatic teams to fine tune the company’s media buying processes
Identify industry benchmarks
Conduct performance analysis of media buys across inventory & demand sources
Prepare reports at regularly scheduled intervals (daily/weekly/monthly) for use in ad operations reviews
Handle routine interfacing with ad partners for client specific inquiries
Who you are
At least 3+ years of experience in a programmatic buying role
Bachelor’s degree
Fluency with media buying-related technologies, including DSPs, DMP, 3rd party ad servers and manual exchanges
Hands-on execution and in-the-field management of client campaigns
High-level understanding of campaign, ad server, impression, and user data that can help capitalize on key drivers of performance and identify opportunities for account growth
A collaborative and positive attitude
Strategic, proactive, and creative thinking
Excellent knowledge of MS Excel, PowerPoint and Word
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Note: Hybrid work in office is an essential function of the job.
Our Commitment to Inclusion
We believe in inclusivity and do our best work when people with diverse perspectives, backgrounds, and skills are brought together. Our Core Values are at the root of GALE’s collaborative environment and help to foster a strong community. Our Code of Conduct, Human Resources policies, and executive investment in inclusion further support and protect GALE’s inclusive workplace. GALE is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
Our Hiring Process
We want you to be just as discerning in making your next career move as we are finding great talent to join our team. Our interview process will allow you to meet a range of people from various disciplines and domains both virtually and in person. Please discuss with our recruiters if you require any accommodations throughout the process to help enable a smooth interview.
