Digital Marketing and Partner Programs Manager
Department: Marketing & Communications
Employment Type: Permanent - Full Time
Location: Toronto, ON
Description
Reporting to the Senior Marketing Manager, Partner Programs, the Digital Marketing and Partner Programs Manager is accountable to implement high-impact product marketing strategies for sophisticated clients and channel partners to enable their consumer experience.
As part of our team, you will work directly with clients and distribution partners to design, launch, and optimize digital marketing initiatives tailored to life and health insurance products. This position requires someone who can merge data-driven insights with a keen understanding of the insurance landscape to drive both client and partner success.
What you will do
Digital & Performance Marketing:
Support the development of targeted digital marketing strategies for life and health insurance products across paid search, social media, email, and other digital channels.
Utilize A/B testing, customer journey mapping, and personalization to drive qualified leads and maximize product engagement.
Channel Partner Management:
Foster strong relationships with sophisticated channel partners, collaborating on marketing strategies and aligning on goals to maximize product reach and performance.
Act as a trusted advisor to partners, providing data insights and strategic recommendations.
Analytics & Insights:
Use analytics tools (e.g., Google Analytics, Tableau, Looker) to track and optimize campaign performance.
Leverage insights to adjust strategies for life and health insurance products, continually improving return on investment (ROI) and engagement.
Client Relationship Management:
Serve as the main point of contact for key clients, providing strategic guidance and support to help them achieve their distribution goals. Manage expectations, deliver tailored recommendations, and maintain proactive, clear communication throughout each engagement.
Insurance Market Expertise:
Apply deep knowledge of life and health insurance products, regulations, and consumer needs within Canada to drive effective marketing strategies.
Stay up-to-date on industry trends and regulatory changes that impact digital distribution and consumer engagement in the insurance space.
Cross-Functional Collaboration:
Partner with product, data, and operations teams to ensure alignment in executing distribution strategies. Share insights and work together on initiatives to enhance product offerings and improve customer experience.
What you will bring
Bachelor’s degree in Marketing, Business, or a related field.
5+ years of experience in digital marketing, performance marketing, or distribution within the life and health insurance industry.
Experience with clients and channel partners.
Strong analytical skills with proficiency in tools like Google Analytics, Tableau, or Power BI.
Knowledge of life and health insurance products and the Canadian regulatory landscape preferred.
Excellent communication and relationship-building skills.
Ability to work independently, prioritize, and manage multiple projects in a fast-paced environment.
Why join?
When you’re a part of Securian Canada, you’re a member of an agile and innovative, high-performing, bright-thinking, make-things-happen culture – so that together, we can discover the art of possible.
At our company, we see your potential on day one and challenge you to grow your unique strengths as you create a career filled with opportunity, collaboration, and purpose.
You’ll also be part of a team that’s committed to diversity, equity, and inclusion, and who values diverse perspectives, so that you can be the person you want to be – both in, and outside, work.
Securian Canada offers a competitive total rewards program with a variety of perks and benefits, including:
Flexible work arrangements with monthly financial allocations to support your work-life balance;
Generous starting paid vacation time, plus additional vacation days for every year of service;
Paid volunteer day so you can dedicate time to a cause you are passionate about;
Paid personal and wellness days to support your total wellbeing;
Educational assistance of up to $3,500 a year (with approval from your manager);
Flexible health and wellness account (in addition to comprehensive drug and dental coverage) to help pay for a wide range of wellbeing services that are meaningful to you;
Up to 14% of combined contributions to the RRSP matching program;
Family-friendly maternity/parental leave and,
Many, more benefits, perks and programs.
If you have at least 70% of the qualifications we're looking for, want to work in a fast-growing, leading and progressive company, and feel driven to help Canadians and their families build secure futures – we want to hear from you!
Take the first step in building your future with Securian Canada. Apply now.
Securian Canada is committed to providing a barrier-free work environment and equal access to employment for all qualified applicants. As such, upon request, Securian Canada will work with applicants that require reasonable accommodations during the recruitment process. Please contact careers@securiancanada.ca for accommodation requests. All information shared during any accommodation request process will be stored and used only in a manner that is consistent with applicable laws and Securian Canada/Canadian Premier Life Insurance Company policies.
