Director, Omnichannel Enablement

Klick • Toronto • 1w ago

About Klick Health

Meet a different kind of workplace. Klick Health is an ecosystem of brilliant minds working to realize the full potential of their people and clients in life sciences since 1997. And we’re still growing fast, even after two decades. What does that mean for you? As Klick experiences exponential growth year-over-year, so do the people who help make it happen. Because we’re constantly evolving and changing, we invest in talent early and often, to develop future leaders at all levels. We’re one of the country’s Top 10 Great Workplaces, 10 Most Inspiring Cultures, Best Workplace for Innovators, Best Managed, and Fastest Growing. We know that career paths are seldom simple and straightforward. And that's an asset. If you feel like you'd be a good fit for this role, we encourage you to apply and take the first steps to starting your career journey at Klick!

Klick Health’s Omnichannel Enablement team is looking for a seasoned Director who combines deep healthcare expertise with visionary digital leadership. In this role, you will partner closely with clients and internal teams to architect and execute end-to-end digital strategies that span the entire patient and physician journey. You’ll leverage the latest omnichannel technologies—across email, social media, web, mobile apps, CRM integration, and emerging channels—to drive measurable growth, elevate customer engagement, and optimize operational performance for life sciences and healthcare brands.

Key Responsibilities

Strategic Leadership & Transformation
Define and own the roadmap for digital transformation initiatives, aligning with client business goals, brand objectives, and regulatory requirements
Lead change management efforts, securing buy-in from executive sponsors, medical affairs, commercial, and IT stakeholders
Establish success metrics (e.g., engagement rates, conversion lift, ROI) and ensure ongoing performance tracking and optimization

Omnichannel Campaign Design & Delivery

Architect integrated campaigns targeting HCPs, patients, payers, and advocacy groups, leveraging channels such as:
Personalized email and marketing automation (e.g., Marketo, Eloqua, Salesforce)
Social and display advertising (LinkedIn, Facebook, programmatic DSPs)
Customized web portals, mobile apps, and patient support platforms
Virtual events, webinars, and digital kiosks
Oversee end-to-end campaign execution: creative briefs, channel selection, content development, media planning, QA, and post-launch analysis

Data & Analytics Strategy

Develop a healthcare data framework—incorporating CRM (Salesforce Health Cloud/Veeva), DMPs, analytics platforms (PowerBI, Google Analytics, Databricks)—to enable robust audience segmentation, attribution modeling, and real-time optimization
Drive adoption of AI-powered insights (predictive modeling, A/B testing, personalization engines) to refine targeting and maximize budget efficiency
Ensure data governance, security, and HIPAA/PHI compliance across all initiatives

Client & Partnership Management

Cultivate and expand strategic relationships with pharmaceutical, biotech, and med-device clients, serving as a trusted advisor and digital transformation partner
Manage external vendors and technology partners (e.g., CMS providers, ad tech vendors, AI platform integrators), negotiating SLAs, budgets, and deliverables
Present strategic roadmaps, quarterly business reviews, and performance reports to C-suite and cross-functional leadership

Team Leadership & Talent Development

Build, mentor, and scale a multidisciplinary team of digital strategists, campaign managers, data analysts, UX designers, and technologists
Foster a culture of continuous learning, experimentation (e.g., innovation labs, hackathons), and best-practice sharing
Define clear career paths, conduct performance reviews, and identify growth opportunities

Thought Leadership & Industry Engagement

Stay at the forefront of digital and life-science trends—AI in healthcare, omnichannel orchestration, patient-centric engagement—and translate them into actionable strategies
Represent Klick at industry conferences, advisory boards, and peer forums; publish white papers or case studies demonstrating our transformational impact
Monitor evolving regulatory guidelines (FDA, HIPAA, GDPR) and ensure all digital activities adhere to compliance standards

Required Qualifications

Bachelor’s degree in Marketing, Business Administration, Life Sciences, Technology, or related field; MBA or advanced degree preferred
8+ years of progressive leadership experience in healthcare digital transformation, commercial strategy, or management consulting
Proven track record of designing and delivering large-scale omnichannel campaigns for pharmaceutical or biotech clients, with demonstrable KPI improvements (e.g., increased patient starts, improved HCP engagement, cost per acquisition reductions)
Deep understanding of the life-sciences commercial process—from market access and payer negotiations to field force enablement and post-launch support
Expertise in healthcare data strategy, martech stacks (CRM, DMP, MAP), and analytics tools; hands-on experience with platforms such as Veeva, Salesforce Health Cloud, Marketo, or similar
Exceptional interpersonal skills, with the ability to influence senior stakeholders, present complex analyses clearly, and drive consensus across global teams
Strong financial acumen: budgeting, forecasting, and ROI analysis for multimillion-dollar programs
Demonstrated ability to thrive in a fast-paced, matrixed organization, juggling multiple projects with competing priorities
Familiarity with industry regulations governing digital marketing in healthcare (e.g., FDA promotion regulations, HIPAA privacy rules)

Nice-to-Have

Experience with AI/ML-driven personalization engines or decision-support tools in a commercial healthcare setting
Background in patient journey mapping, real-world evidence (RWE) initiatives, or digital therapeutics

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Disclaimer: Klick uses an AI-powered tool as part of an automated process to support our hiring process by analyzing your experience, skills, and qualifications to help identify alignment with role requirements. Please note that the tool does not make final decisions or automatically disqualify candidates. Hiring decisions are made by our team, with thoughtful human judgment and oversight. We are committed to fair and transparent hiring practices and have implemented safeguards to help mitigate bias and support compliance with applicable laws. If you have questions, accessibility needs, or concerns about the use of this tool, please contact us.

Klick is consciously creating a culture where everyone can thrive and grow in their careers. We believe that our best work comes from our diverse backgrounds, perspectives, and skills. We strongly encourage members of historically underrepresented communities to apply, including Black people, Indigenous peoples, and other people of colour, people with disabilities, people from gender and sexually diverse communities and people with intersectional identities.

We’re also committed to developing an inclusive, barrier-free recruitment process and work environment. Should you require any accommodation, please contact us at careers@klick.com and we will work with you to meet your accessibility needs and ensure you have a positive experience.