CaptivateIQ is transforming the way companies plan, manage, and optimize sales
performance. We started by revolutionizing incentive compensation management,
and now we're expanding our platform to solve broader sales planning challenges.
Recognized by industry analysts like Forrester and G2 and backed by top-tier
investors, including Sequoia, ICONIQ and Accel, we empower high-growth companies
like Netflix, Figma and Stripe with the flexibility and insights needed to drive
revenue performance.
Join a talented, fast-growing team committed to solving some of the most complex
and impactful problems in sales performance management.
About The Role
As a Senior Demand Generation Manager, you’ll be at the forefront of driving
CaptivateIQ’s pipeline engine. You’ll lead the development and execution of
full-funnel campaigns across channels—owning strategy, execution, and results.
Reporting to the Director of Demand Generation, you’ll partner closely with
sales, product marketing, corporate marketing, digital, and marketing ops to
turn bold ideas into high-impact programs that generate and accelerate qualified
pipeline.
This role is ideal for someone who takes full ownership — strategic and scrappy
— with a strong bias to action and the ability to scale programs with both
precision and creativity.
Job Location
The candidate selected for this opportunity must reside near one of the
following locations:
Hybrid (in-office 3 days per week)
-
Menlo Park, CA
-
Austin, TX
Remote
-
Raleigh, NC
-
Nashville, TN
-
Toronto, Canada
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Responsibilities
- Fully own the strategy, execution, and results of integrated campaigns — from
planning and creative direction to multichannel execution and optimization
(digital, events, webinars, email, paid media, SEO/SEM, partnerships).
- Develop and manage quarterly campaign calendars, goals, and forecasts
- Build integrated programs that tie together compelling content, intent data,
and outbound efforts to influence buyers throughout the funnel
- Partner with Product Marketing to translate messaging into campaign
narratives and offers
- Collaborate with Sales and BDRs to align on outbound strategy, target
accounts, and follow-up workflows
- Monitor performance daily and optimize campaigns to improve conversion rates,
efficiency, and ROI
- Report on pipeline results and share learnings to inform future programs
- Experiment and iterate quickly—bringing new formats, ideas, and channels to
the table
Requirements
- 4–6+ years of B2B demand generation experience, ideally in a high-growth,
multi-product SaaS company
- Proven track record of owning pipeline targets and delivering measurable
results
- Experience supporting segment-specific GTM strategies (e.g., ENT vs. MM)
- Deep knowledge and ownership experience of multi-channel campaign execution,
segmentation, and attribution
- Data-driven mindset with expertise in tools like Salesforce, HubSpot, Google
Analytics, and LinkedIn Campaign Manager
- Strong communication skills and a bias for cross-functional collaboration
- Creative and adaptable — knows when to follow proven playbooks and when to
invent new ones
- Comfortable rolling up your sleeves and making things happen
- Familiarity with AI tools to improve marketing efficiency, personalization,
or campaign experimentation
Benefits
- (US-ONLY) 100% of medical, dental, and vision covered including 75% for
dependents
- Flexible vacation days and quarterly mental health days so you can recharge
- Enjoy a one-time expense on your 1-year work anniversary (to use for travel,
home furnishings, fancy meal)
- Annual stipends for professional development and caretaking
- (US-ONLY) 401k plan to participate in and save towards the future
- Newest Apple products to help you do your best work
- Employee Resource Groups (ERGs) to support and celebrate the shared
identities and life experiences of communities within CaptivateIQ. ERGs
directly support our company-wide DEI goals as a space for developing and
retaining diverse talent
Notice for Prospective Candidates
- Only emails from @captivateiq.com should be trusted.
We are aware of active recruitment scams using the CaptivateIQ name, in which
individuals pose as our recruiters and post fake remote job openings and make
fake job offers on the Internet. Please note, we will never do the following:
- Attempt to correspond with a candidate using a free web-based account, such
as an email address that ends in @gmail.com, @yahoo.com, @hotmail.com, etc.
- Make an offer of employment without conducting multiple rounds of interviews
face-to-face using secure video-conferencing technology.
- Ask candidates to cash checks to buy equipment on behalf of CaptivateIQ.
- Ask candidates to make a payment in order to be considered for a position.
- Make early requests for candidates' personal information such as date of
birth, passport details, credit card numbers, bank details and social
security number, etc.
- Please note that we’ll only ask for more sensitive personal information in
connection with background checks after an offer is made.
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$124,000 - $190,000 a year
The OTE range represents the minimum and maximum for this position across North
America. For candidates in Menlo Park, the range is $150,000–$190,000; for all
other North America locations, the range is $124,000–$184000. The OTE offered
for this position will depend on numerous factors, including individual
proficiency, anticipated performance, and the location of the selected
candidate. Our OTE is just one component of CaptivateIQ's competitive total
rewards package.
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