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Support media relations strategies and draft messaging to support key company platforms.
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Conduct research into emerging markets, current events, and trends and innovations within the hospitality and luxury industries to inform corporate messaging.
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Develop of briefing books to prepare and support executives with top tier media interviews.
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Support the development of press releases, and messaging documents to support company objectives, campaigns and initiatives
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Support external communications efforts to meet strategic business priorities, drafting communication plans, tactics, and messages to support them.
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Align external communications positioning across key external channels, working with Manager, Corporate Communications and with regional PR teams to ensure messaging is shared and integrated across all channels.
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Proactively identify industry trends where Four Seasons should have a point of view and work with Corporate Communications team to draft messaging accordingly.
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Maintain external messaging and positioning documents and message banks.
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Work with primary Corporate Communications agency and with media to enhance awareness of key company initiatives and positioning.
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Write corporate press releases and supporting message documents.
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Develop external corporate messaging to respond to reactive media requests as well as select core messaging to support key areas of focus for the company.
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Research and develop comprehensive briefing notes for senior executives.
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Work across a network of global agency partners and media to coordinate interview logistics.
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Proctor select media interviews in partnership with Manager, Corporate Communications and relevant PR agency.
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Support the development and refinement of external speeches, presentations, videos and other communications materials that align with objectives, and advance thought leadership with key external audiences, on behalf of senior executives and subject matter experts.
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Prepare media responses to new project/project pipeline requests.
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Oversee list of publicly announced projects and manage periodic updates as required.
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Developing corporate press releases to support new property announcements
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Maintain and disseminate list of publicly announced projects and key project details.
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Develop engaging content for LinkedIn channels to advance visibility, awareness and preference for Four Seasons as an employer of choice and as the world's leading luxury hospitality company.
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Support the external content on the Brand LinkedIn channel by working collaboratively with internal stakeholders such as P\&C, Social Media Marketing, ESG, Operations and more.
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Advance and enhance brand LinkedIn content related to Corporate Communications initiatives, such as Awards, New Project Announcements, and more, working collaboratively with the brand Social Media team.
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Lead the development of press releases and internal announcements as required for select awards and accolades.
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Manage global awards tracker, briefing senior leaders as required.
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Lead the development of biannual summary and analysis of key brand awards and accolades.
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Support Global Awards Strategy and guidance for Four Seasons properties relating to Awards tactics.
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Support key public relations and social media tactics in support of growing awareness and preference for Four Seasons Residential business, including external spokesperson opportunities for residential leaders, organizing press experiences including property visits and media tours, developing and issuing press releases, and strategically pitching media stories.
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Work with Manager, Corporate Communications to execute residential media events in key markets to achieve goals of building relationships and preference with media.
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In collaboration with the Office of the CEO, Portfolio Management and other cross-functional teams, support with Owner Engagements including the bi-annual CEO letter and Owner Conferences as needed.
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Minimum 5 years of experience in a corporate communications role preferably in an agency or corporate environment.
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Relevant experience in corporate communications, public relations, or a related discipline.
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University or college degree; graduate degree preferred.
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Completion of a Public Relations, Marketing Communications or related degree/certificate program preferred.
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Range of communications expertise across various disciplines such as public relations, corporate communications, marketing communications and social media.
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Luxury hospitality and/or luxury goods or services experience and understanding of luxury markets and consumers is an asset.
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Previous experience in marketing, communications and/or public relations.
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A keen creative eye with the ability to evaluate communications (visual and written content), ensuring alignment to brand identity.
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Demonstrated experience with LinkedIn as a social and employee engagement platform, including but not limited to posting content, creative brainstorming, post optimization, and admin support as required.
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Growing awareness and interest in new media, target publications, and luxury hospitality trends.
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Strong written, verbal communication, and copyediting skills.
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Experience with media relations and corporate communications programming.
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Superb judgment and appreciation for reputational risks.
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Ability to work under tight deadlines.
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Strong project management skills, with the ability to work collaboratively with multiple teams across a matrixed organization.
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Technical skills, including superior Microsoft PowerPoint, Excel, Word, Teams, Outlook, and OneDrive and LinkedIn skills.
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Professional gravitas and ability to work closely with and counsel senior executives.
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Exceptional communication skills (written and verbal)
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Well-organized, detail-oriented, and self-directed.
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Ability to set priorities, meet deadlines and prioritize attention to detail.
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Positive attitude, high degree of flexibility, initiative, resourcefulness, and creativity.
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Strong analytical and research skills.
