Company Overview
HiddenGem Media is one of the fastest-growing marketing companies in the vacation rental space. We help boutique stays, luxury cabins, and unique hospitality brands increase direct bookings and scale their businesses---with powerful, data-driven digital marketing systems.
Our work goes beyond aesthetics---we build full marketing funnels that consistently deliver results. We're scaling quickly and leading the industry with innovation, precision, and creativity. We foster a collaborative environment where ideas move fast and talent is recognized. If you're looking to grow in your career, make a real impact, and join a team that's setting the standard in this industry---this is the perfect opportunity for you.
Learn More About Us:
- Website: ++🔗++ https://hiddengem.media/
- Instagram: ++🔗++ @hiddengem.stays
- YouTube Channel: ++🔗++ youtube.com/@dustinbaker/videos
Why We're Hiring This Role
We're launching more direct booking websites than ever---and each plays a crucial role in our clients' success. We're looking for a skilled full stack WordPress Developer who not only understands the technical side but also values performance, UX, and clean, conversion-friendly design.
Who You Are
You build fast, beautiful, high-performing websites with intention. You're fluent in WordPress, confident using Elementor Pro (or similar builders), and comfortable working with APIs. You value intuitive UX, enjoy collaborating with designers, and care deeply about how design translates into performance and conversion.
You're also comfortable in Figma---able to navigate files, interpret designs, and adjust layouts for mobile responsiveness when needed. You understand layout structure, spacing, and hierarchy, and you're confident adapting designs that maintain visual integrity across all devices.
Ideally, you're based in or near Guelph, ON and open to occasional in-office days and team events---but we also welcome remote talent from anywhere in Ontario.
Summary of Role
As our WordPress Developer, you'll bring approved Figma designs to life as responsive, high-converting WordPress websites. You'll collaborate closely with our UX Design Lead to ensure accurate implementation, adapting layouts for mobile as needed before development begins. You'll also handle Property Management System (PMS) integrations via APIs, optimize technical SEO, and contribute to building scalable, modular frameworks for future projects.
Key Responsibilities
- Transform desktop Figma prototypes into fully responsive WordPress sites using Elementor Pro
- Adapt and optimize layouts in Figma for mobile views prior to build
- Navigate Figma confidently to interpret design systems, extract styles, and ensure consistency
- Enhance and maintain the HiddenGem Elementor Theme Kit (colors, styles, templates)
- Integrate PMS platforms (e.g., Guesty) via APIs and plugin tools
- Apply technical SEO (Core Web Vitals, metadata, image optimization)
- Troubleshoot bugs and collaborate with design and marketing teams on iterations
- Support our move toward a more scalable development framework (templated builds, repeatable modules)
Qualifications
- 2 years experience building and managing WordPress websites
- Intermediate experience in Figma---capable of navigating designs, extracting layout/style specs, and making responsive adaptations
- Proficiency with Elementor Pro or a comparable drag-and-drop page builder
- Strong understanding of WordPress architecture, themes, and backend systems
- Experience with external API integrations (especially for PMS platforms like Guesty)
- Solid working knowledge of HTML, CSS, and foundational JavaScript and PHP
- Strong communication skills and a collaborative, solutions-first mindset
Nice to Haves
- Experience creating custom WordPress plugins
- Speed optimization expertise (caching, lazy loading, etc.)
- Knowledge of Schema markup \& advanced SEO
- Experience with Git/version control workflows
Growth Path
This isn't a placeholder role. For the right person, there's room to grow into a Lead Developer position---or shape the development function as we continue to scale.
Do NOT Apply If:
- You tend to rush through work without reviewing it for quality or accuracy
- You need constant oversight to stay on track or meet deadlines
- You're only looking for short-term freelance work rather than long-term growth
- You're not interested in understanding the "why" behind your work or how it impacts the bigger picture
- You prefer working solo with minimal collaboration or feedback
Compensation \& Perks
- Salary: $60,000 - $80,000/year depending on experience
- Extended health and dental benefits
- Paid Time Off
- Option to work from our open-concept office in Guelph
- Occasional team outings and collaborative in-person days
- A supportive team that values quality work and long-term growth
How to Apply
- Submit Your Application -- Apply on LinkedIn, or email your application to gillian@hiddengem.media. Please include links to 2--3 live WordPress websites you've built (required), and any other relevant work samples or portfolio pieces.
- Intro Meeting -- A brief introductory video call with our Operations Manager
- Assessment Task-- We'll have you complete a project similar to something you may do in the role to assess your abilities.
- In-Person Interview -- Meet with Gillian, Dustin Baker (Founder \& CEO), and AnhTuan (Lead UX Designer) at our office.
- Reference Checks -- Final step before joining our team.
