Location: Toronto, ON - Hybrid
In this position, you'll be based in the Toronto office for a minimum of three days a week, with the flexibility to work from home for some of your working week. Find out more about our flexible work culture at computershare.com/flex.
We give you a world of potential
Are you ready to make a significant impact? As the Marketing Director for North America Issuer Services, you'll collaborate with top leadership to craft and execute integrated marketing plans that drive growth and elevate the Computershare brand in the Canadian market. This pivotal role offers the opportunity to leverage your expertise in Canadian markets, client insights, and competitive positioning to create compelling marketing strategies and engagement programs. Join us and be at the forefront of delivering innovative, market-focused solutions that strengthen client relationships and propel our business forward.
A role you will love
Reporting to the Head of North America Issuer Services Marketing, you will be essential in building the marketing strategy and plan for Canada, developing strong value propositions, and creating impactful programs to drive business development, engagement, and retention. You will craft sales enablement tools, develop thought leadership content, and build integrated cross-channel marketing campaigns. Additionally, you will evaluate event opportunities, oversee planning and execution, and manage marketing execution and budget to deliver best-in-class practices and demonstrate ROI.
Some of your key responsibilities will include:
- Develop marketing strategy, and build marketing plans to generate awareness, engagement, client retention and drive Computershare's growth and expansion in Canada, closely aligned to business objectives and key stakeholders.
- Develop compelling and segmented value proposition(s) for Issuer Services and adjacent solutions, aligned with Computershare's brand and North American issuer value proposition; create messaging, collateral, and tools to drive differentiation and support the business development and relationship management processes relating to future clients, strategic advisors/law firms, and existing clients.
- Lead the development of go-to-market programs for existing and new solutions and capabilities across Canadian business segments and regions, including development of relevant content, collateral, touch points, campaigns and programs designed to drive engagement, accelerate the sales cycle, and strengthen client retention within the Canadian market. Collaborate with key business stakeholders to define key priorities, objectives and programs.
- Support the delivery of various sales enablement and sales pursuit/RFP initiatives.
- Plan and execute in-market tradeshow/conferences and events programming within the Canadian market, and specific to local regions, collaborating with the Global Issuer Services Events Team and relevant business partners across North America. Provide messaging and content support for local industry and in-market events.
- Collaborate across the North American and Global Issuer and Computershare Marketing Teams to deliver marketing program excellence and best practices. Evaluate opportunities to continually improve the marketing mix, and end-to-end marketing execution.
- Functions as the primary contact and marketing lead for the Issuer Services business in Canada collaborating with business leadership in Canada to manage regional marketing priorities. Work closely with team members across all North American and Global marketing functions and channels to ensure messaging, content and digital channels are consistent and relevant for Canadian market.
- Develop and manage the Canada marketing plan and budget and evaluate ongoing effectiveness of marketing activities and programs.
- Review and report on marketing performance.
What will you bring to the role?
- Bachelor's degree in marketing, strategy, or management; Master's degree is a plus.
- 10 years of marketing experience in financial services or fintech, with a focus on client engagement, acquisition, and retention. Experience with equities/issuer solutions, and/or complex financial services solutions is a plus.
- Strategic thinker who can quickly assess a situation, business opportunity or challenge, synthesize information, collaboratively devise a plan, and execute by "rolling up sleeves" to do the work or align internal or external resources to deliver.
- Proven track record in developing and executing high-impact B2B marketing programs and go-to-market strategies. Experience incorporating competitive and market trends, client satisfaction/voice of client data, and other analyses to develop strategic and tactical marketing plans that drive engagement, growth and retention.
- Strong skills in digital, product, content, and influencer marketing, with attention to detail in analyses and communications.
- Excellent interpersonal and relationship-building skills, with the ability to influence and align diverse views.
- Exceptional project management skills, able to organize, prioritize, and thrive in a fast-paced, matrixed environment.
- Strong critical thinking abilities, with a focus on analytical rigor to measure marketing performance.
- Experience with Eloqua, Salesforce, and other marketing tools, as well as in Account-Based Marketing (ABM) is a plus.
- People management experience including attracting and developing talent is a plus.
If this sounds like a role and team, you'd love to be a part of, apply today!
Rewards designed for you
Ours is a welcoming and close-knit community, with experienced colleagues ready to help you grow. At Computershare, you'll find new friendships, a strong sense of belonging and an inclusive culture that appreciates and recognises individual contributions.
Flexible work to help you find the best balance between work and lifestyle.
Health and wellbeing rewards that can be tailored to support you and your family.
Invest in our business by setting aside salary to purchase shares in our company, and you'll receive a company contribution as well.
Extra rewards ranging from recognition awards and team get togethers to helping you invest in your future. Visit computershare.com/CanadaBenefits for details.
And more. Ours is a welcoming and close-knit community, with experienced colleagues ready to help you grow. Our careers hub will help you find out more about our rewards and life at Computershare, visit computershare.com/careershub.
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A company to be proud of
We're a global leader in financial administration with over 12,000 employees across more than 22 different countries. At Computershare, it's more than just a job, our open and inclusive culture means that we will help you to grow, to move forward and make the most of our world of opportunities.
A diverse and inclusive place to work
At Computershare we value diversity and welcome applications from everyone, believing that an equal and inclusive culture is key to excellent results. One of the greatest advantages for our organisation is the talent and diversity of our people and we strive to ensure all our employees have an equal opportunity to contribute their ideas, bring their personality to their work and showcase their skills. For support with accommodations or adjustments during our recruitment process please visit computershare.com/access for further information.
