As a Email \& Social Media Marketing Manager on our Marketing Team, you will be responsible for managing Vention's targeted outreach through social media and email marketing initiatives. Using tools like HubSpot, you will execute campaigns, analyze engagement, and refine strategies to enhance brand awareness, customer engagement, and lead generation.
This role is ideal for someone who is a strong writer, creative, data-driven, and highly organized, with a strong understanding of social media trends, email automation, and audience engagement strategies. This role requires reading product briefs and understanding how to do persona-based message targeting. If you thrive in a fast-paced environment and enjoy crafting compelling digital content that meets and exceeds data targets, this role is for you.
What you'll do:
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Email Marketing \& Automation
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Manage and optimize email marketing campaigns using HubSpot, ensuring strong engagement and conversion rates.
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Develop customer segmentation strategies to personalize email content and drive meaningful interactions.
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Craft compelling email copy, working closely with designers to create visually engaging templates.
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A/B test subject lines, layouts, and messaging to continuously improve open and click-through rates.
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Maintain email list health, ensuring deliverability and compliance with best practices (e.g., GDPR, CAN-SPAM).
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Social Media Management
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Develop and execute organic and paid social media strategies to drive engagement, follower growth, and brand awareness.
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Create, schedule, and publish high-impact content across platforms (LinkedIn, Instagram, X, YouTube, etc.).
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Monitor social media trends, industry developments, and competitor activity to refine content strategies.
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Engage with followers, respond to comments/messages, and manage community interactions.
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Collaborate with the design team to develop visual assets, GIFs, and short-form videos for social campaigns.
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Performance Analysis \& Optimization
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Track and analyze key performance metrics across social media and email marketing efforts.
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Use HubSpot and other analytics tools to measure campaign effectiveness and adjust strategies accordingly.
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Provide regular reports with insights and recommendations for improvement.
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Cross-Team Collaboration
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Work closely with content writers, designers, and sales teams to ensure consistent messaging and branding.
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Support broader marketing initiatives, including product launches, events, and lead generation campaigns.
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Stay up to date with emerging digital marketing trends, leveraging new tools and strategies to optimize performance.
