Job Summary
The Coordinator, Communications position at Porter is an entry-level generalist position. They will support Porter's full range of internal and external communications responsibilities, such as team engagement, media relations, crisis/issues management, special events, community engagement and other projects. This includes contributing to social media strategies and content creation.
Duties \& Responsibilities
Communications -- 75% of duties
- Supports overall communications efforts, proactively providing independent advice and critical thinking in a team environment
- Writes materials for internal and external audiences, including news releases, key messages, intranet, digital screens, reports and emails
- Assists in planning and execution of internal/external events
- Supports communications initiatives for all Porter departments and operational bases
- Contributes to team engagement initiatives that advance business strategies, including Executive Communications, People \& Culture projects, and Rewards \& Recognition
- Provides media relations support by facilitating timely responses and delivering Porter's messages to its audiences
- Maintains a current media list and produces media coverage summaries
- Works with other team members to identify and resolve crises and issues
- Assists with communicating company ESG (Environmental, Social, Governance) initiatives
- Administers fulfillment of approved flight requests for partners
- Part of the Emergency Response team, including the administration of materials for the department in conjunction with the Director, Communications \& Public Affairs, and the Safety department
Social Media -- 25% of duties
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Collaborates with internal and agency teams to develop social media strategy and organic content to engage and build Porter's online community
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Contributes to maintaining a robust editorial calendar
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Stays up-to-date on the latest social media practices
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Analyzes effectiveness of social media channels through standardized reporting
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Works closely with the Customer Relations team to support their lead role in online customer support and community management. This requires message development, issues management, monitoring and responding to posts using social media management software
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Produces multimedia content, including video, for various channels
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Identifies opportunities to enhance social media interaction with customers, partners and/or the general public
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Identifies social influencers as part of ongoing content and community engagement strategies
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Participates in executing photo/video shoots
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Actively participates in Porter's Safety Management System (SMS) including, reporting hazards and incidents encountered in daily operations; understanding, complying with and promoting the Company Safety Policy and Non-Punitive Reporting Policy
Behavioural Competencies
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Concern for Safety: Identifying hazardous or potentially hazardous situations and taking appropriate action to maintain a safe environment for self and others.
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Teamwork: Working collaboratively with others to achieve organizational goals.
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Passenger/Customer Service: Providing service excellence to internal and/or external customers (passengers).
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Initiative: Dealing with situations and issues proactively and persistently, seizing opportunities that arise.
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Results Focus: Focusing efforts on achieving high quality results consistent with the organization's standards.
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Fostering Communication: Listening and communicating openly, honestly, and respectfully with different audiences, promoting dialogue and building consensus.
Qualifications
- Post-Secondary Degree/Diploma -- Journalism, Communications, Public Relations or related discipline
- Up to 2 years of Communications experience working for a brand/agency
- Exceptional writing and editing skills; ability to adapt style to various audiences
- An intuition for engaging content and an understanding of the Porter brand voice
- Multimedia content development skills for social media and internal communications
- Capable of using graphics/editing software, such as Canva, Adobe Photoshop, Adobe Premiere Pro
- An understanding of the media and influencer communities
- Event management and organizational skills; liaising with suppliers
- Ability to multi-task and prioritize
- Exceptional interpersonal and relationship-building skills
- Ability to work on-call and monitor issues outside of typical business hours
- Flexible to travel within the Porter network on short notice
- Bilingualism (English/French) is an asset
- Must pass security screening and qualify for secure airport access
Location
Toronto Downtown Office (250 Yonge Street) #LI-Hybrid
Company Description
Since 2006, Porter Airlines has been elevating the experience of economy air travel for every passenger, providing genuine hospitality with style, care and charm. Porter's fleet of Embraer E195-E2 and De Havilland Dash 8-400 aircraft serves a North American network from Eastern Canada. Headquartered in Toronto, Porter is an Official 4 Star Airline® in the World Airline Star Rating®. Visit www.flyporter.com or follow @porterairlines on Instagram, Facebook and Twitter.
