Summary
The Associate Director, Search will be instrumental in the strategic planning and successful implementation of digital search campaigns and programs.
A successful Associate Director, Search will have great attention to detail and be able to take complete ownership of educating team members and getting tasks completed to bring value to our clients. Associate Directors must have in-depth search experience.
Responsibilities
- Provide oversight to the day-to-day on the account.
- Assist with new business development ideas and make key decisions on the direction of the search POVs across the business.
- Develop and expand relationships with internal and cross agency partners as well as key strategic partners.
- Develop budget recommendations and distribution of approved budgets.
- Own the billing process of the account to ensure expectations and deadlines are met.
- Engage with clients to build a strong understanding of their needs and how they can best utilize search media for their competitive advantage and ROI.
- Effectively presenting strategic and tactical plans to clients, staff and internal teams
- Contribute to the development of long-term strategic search plans respective of the client's business goals
- Support the development and implementation of internal processes and quality control initiatives that ensure error-free execution of all tasks.
- Regularly make recommendations around expanding and testing within the program as well as bringing opportunities to the client.
- Responsible for managing the Search team on their account.
- Support in fostering a culture of continual learning, ensuring all team members feel strong leadership support, a respective environment, challenged and on the edge of performance media practices.
- Support team utilization of Omni, in order to effectively leverage our people-based marketing platform to drive targeted audience activation, develop creative channel planning ideas, analyze digital content inventory, and contribute to the overall success of our marketing efforts.
Skills
- Excellent Leadership and Management skills, with the ability to motivate a team.
- Strong Analytical and strategic thinking abilities, with the capability to derive actionable insights from Data.
- Exceptional audience management, Communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and build relationships with external partners.
- Proficiency in Media Planning and buying tools and platforms.
- Strong understanding of Project Management Methodologies and process improvement techniques
- Exceptional narrative Writing skills, demonstrated ability to craft compelling stories that engage the audience, convey complex ideas clearly in order to effectively detail a strategy, problem, solution or Initiative.
- Overall Media Knowledge
- Forecasting and Opportunity Analysis
- Insight \& Post Campaign Analysis
- Campaign Management
Experiences
- 5 years of paid search experience
- 3 years of account experience
- Understanding of client/agency operations and finance processes.
- Knowledge of ad-serving platforms such as CM
- Experience with retail, Ecommerce or Technology
- Strong knowledge/understanding of social, video, search retargeting, and other online advertising opportunities
Key Performance Indicators (KPIs)
- ROI
- Success of marketing efforts
- Product adoption / growth
- Learn and utilize Omni, OMG's people-based marketing platform, including contribution and collaboration for Audience development within Omni platform for activation, Studio for channel planning ideas, an digital content for inventory analysis and assessment, and more.
- Team utilization of Omni
- Nurture the growth and development of direct team members
- Support engagement and retention among team members
- Support Client Account Financial Health (in collaboration with OMG Finance), Governance and Compliance
OMD is committed to providing a diverse, inclusive, and safe work environment. We accommodate employees in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.
